How to promote the operation of agricultural products e-commerce?

The operation and promotion scheme of agricultural products e-commerce platform is based on the premise that agricultural products urgently need to expand channels. With the county agricultural products e-commerce platform as the main platform, supplemented by third-party platforms such as JD.COM, Taobao, Tmall, etc., we will attach importance to network promotion, integrate online and offline resources, and consider setting up specialty pavilion physical stores in various places in real time for exhibition and brand promotion.

The premise of the operation of agricultural products e-commerce platform is that you must first have a good platform, and then you must know through which channels you can promote it. We can start from the following aspects:

I. Operations

1, basic operation: maintain the normal production and sales of agricultural products;

2. User operation: communicate with consumers, investigate the agricultural products that consumers like and the information push methods they like;

3. Content operation: guide, recommend and integrate the brand image of agricultural products;

4. Activity operation: planning online and offline activities in combination with the agricultural product cycle;

5. Channel operation: promote and export agricultural products through business cooperation, product cooperation, media promotion and channel cooperation.

Second, promotion.

1, set up a local promotion team;

2. Standardize the sales market, make overall sales, and solve the offline sales bottleneck;

3. Conduct integrated marketing training for agricultural business entities, such as keyword bidding, SEO optimization, Ali system, JD.COM, Baidu, agricultural products vertical website, agricultural products trading platform, offline activities, etc.;

4. Establish an online shopping mall for agricultural products, which will not be closed for 24 hours. Combined with membership system, members can buy high-quality agricultural and sideline products at lower prices;

5. By establishing five low-cost direct selling modes of agricultural products, such as street direct selling stores, community direct selling stations, supermarket direct selling areas, farmers' direct selling specials and network low-cost direct selling platforms, the popularization of agricultural products will be realized.