The Significance of New Media Research

First, the concept of new media At present, the new media mainly refers to online media; Then, the subject's question is transformed into-what is the cultural significance of online media? Let's first understand the definition of network culture: the sum of material wealth and spiritual wealth created by human beings in network culture. Network culture is the product of the development of human social culture to the network age, and it is also the concentrated embodiment of human life style in the current network society. If we look at the network from a cultural perspective, compared with traditional culture, network culture not only changes its content, but also changes its cultural model. It can be seen that one of the characteristics of network culture lies in the virtuality of mode, equality of subject relationship, richness and diversity of content, enjoyment of possession and non-centrality of organization. On the other hand, from the perspective of network, culture: network culture emphasizes the transformation of traditional cultural paradigm by the way of cultural communication formed by technological change, and thinks that a new cultural style has been born since then. Therefore, the second characteristic of network culture lies in multimedia technology, timeliness of communication speed, globality of communication space and interactivity of communication.

Second, the meaning of network culture is understood from different aspects. Network culture can be divided into three elements: material culture, spiritual culture and institutional culture. And its significance is also reflected in these three aspects. Material culture: When the network environment composed of computer, network and virtual reality becomes the new material foundation of spiritual culture, it will certainly promote the continuous progress of science and technology. Spiritual culture: Openness, equality, cooperation and sharing are not only the remarkable features of Internet technology, but also the outstanding embodiment of Internet spirit. This has greatly enriched the content and form of human spiritual culture and pushed human spiritual wealth to a new height. Institutional culture: various legal norms, policies, systems and organizational methods related to the Internet will be more and more perfect. When people constantly regulate and shape the development of the Internet in society, it means that the Internet is inseparable from human life.