Traditional Culture Encyclopedia - Traditional festivals - Illustration packaging of liquor-what about the packaging of liquor?
Illustration packaging of liquor-what about the packaging of liquor?
With the younger consumer groups, many young people think that the packaging design is too old-fashioned when they mention traditional liquor, which makes liquor lose the market for young people. In recent years, the national tide has become hot, which has also injected new vitality into liquor packaging design! Today, I made an inventory of 202 1 several outstanding packaging designs of Guo Chao liquor. When the traditional liquor collides with the new Chinese aesthetic, let's see what surprises it collides with!
Fang Shuijing Sanxingdui Commemorative Edition
Fang Shuijing treasures the national treasure (Sanxingdui Commemorative Edition), and the theme gift box is also based on Sanxingdui cultural relics, with a bronze outer box as the background, printed with Sanxingdui bronze mask patterns.
The bottle body adopts exquisite relief technology, integrates traditional masks, bronze trees and other main elements, and vividly shows the splendid culture of Bashu for thousands of years with aesthetics and creativity.
The embellishment of colored envelopes highlights elegance and nobility. On the basis of the collection, it not only integrates the rich history and mysterious culture of Sanxingdui civilization, but also makes the national treasure and the culture behind it enter thousands of households through a series of customized products, which is more "fireworks" and makes more people close contact and feel.
Jiannanchun Bronze Age
Authorized by Sanxingdui Museum, this joint wine combines the profound heritage of Jiannanchun with the culture and art of Sanxingdui, inherits and develops the civilization of Sichuan in the form of wine, and the products give consideration to collection and cultural value.
The body of the bottle presents the unique bronze color of Sanxingdui cultural relics, and the upper part is a familiar bronze mask. As the visual focus of the whole bottle, the bottle structure of "emphasizing on the top and neglecting the bottom" highlights the mysterious and solemn temperament of the product.
The body of the bottle presents the unique bronze color of Sanxingdui cultural relics, and the upper part is a familiar bronze mask. As the visual focus of the whole bottle, the bottle structure of "emphasizing on the top and neglecting the bottom" highlights the mysterious and solemn temperament of the product.
There are characters and icons made by bronzing technology at the lower part of the bottle, which contrast with the bronze background and highlight the traditional patterns such as texture, and the charm of ancient Shu civilization can be felt in the details.
Matching gift boxes and wine glasses all continue the consistent design of bronze mask elements, giving consumers a complete and meaningful wine tasting experience and feeling the Millennium civilization from Sanxingdui from a drop of fine wine.
Wan Li Matsui Guo Chao Liquor Series
Wan Song Lijing is a high-end national wine brand founded by Gu, which combines high-end liquor with the traditional aesthetics of China Song Dynasty. The product design is integrated into the famous paintings handed down from ancient times in Song Dynasty, such as Ruihe Map and Li Qian Jiangshan Map. Taking the spiritual core of the Song Dynasty, reviving traditional liquor, Jiangshan Wan Li, the land of Ya and Song Dynasties, surpassing the times and savoring the East, it was named: Wan Li Songdi.
This series includes Luzhou-flavor liquor and Maotai-flavor liquor. Matsui Maotai-flavor wine series takes "Fang" as the body, showing a broad vision inherited by China people since ancient times; The Luzhou-flavor series takes the "circle" as a bottle, showing a good wish for a happy reunion.
Wan Song Li Fangjing Village
53-degree Maotai-flavor liquor-Wanfangjing Village; A "square inch" comes from the altar sutra, which says, "Everything is blessed with a square inch." The word "square inch" is the custom of our ancestors and the pattern we hope for in our hearts.
The bottle design originated from the famous painting Ruihetu in Song Dynasty. The bottle cap is the mountain cover of the dynasty, which comes down in one continuous line and is taken from the map of a thousand miles of rivers and mountains. Sky blue square bottle, elegant crane. Small but more refined, convergent and flashy, can view the landscape with the palm of your hand.
Moreover, the body of Maotai-flavor wine is produced in the 7.5_km core producing area of Maotai Town, 12987 Khun Sa brewing technology, 10 aged base wine, 30-year flavoring wine, supplemented by aesthetic packaging in Song Dynasty, which are all good choices for entertaining and giving gifts.
Wan Songli Jing yun zong
Wanjing Yunji, a 52-degree Luzhou-flavor liquor, is an entry-level model of Wanjing series. Produced in Yibin, Sichuan Province, the birthplace of Wuliang Luzhou-flavor, aged 8 years, seasoned with 15 years, showing the oriental charm of Songjing series with leap-forward quality.
The design of the bottle cap also adopts the shape of the mountain cover inspired by "A Thousand Miles of Rivers and Mountains", and the bottle body adopts a round high-crystal white glass bottle, which can thoroughly observe the wine body. The crane of "Ruihetu" looks lifelike through the bottle. With high-precision moire bronzing and hand-made gift boxes, the whole package is more textured, which is very suitable for banquet reception or gift to relatives and friends!
Give up wine-Kuafu Chang 'e gift box
Shed Shed launched this gift box "Taste Shed Shed _ China Myth Character Set" during the Double Eleven this year, paying tribute to the space dreamer and conveying China culture with elements of fashion and national trends.
This wine is inspired by the fairy tales of "Kuafu chasing the sun" and "the Goddess Chang'e flying to the moon". In the wild, Kuafu was driven away from the sun, giving up elegance to resist fate and drink mountains and rivers; The moon is bright and the moon is bright, and Chang 'e dances for nine days, leaving beautiful scenery to explore Qiong Yao's dream sky.
The outer packaging of the gift box is a classical and elegant style with orange as the main color. The bottle is red and blue, painted with exquisite ancient fairy tales. The whole gift box is very classical.
Fenjiu Dunhuang Tian Fei Series
The packaging adopts the classic bottle shape, and the golden filler increases the overall sense of elegance, supplemented by the green wine label of Mo Landi, forming a harmonious and distinct visual level. The word "fen" on the bottle cap presents a calligraphy style, so that the packaging will not be too monotonous.
The picture presents the elegant posture of Dunhuang dancers through three-dimensional carving technology, and the text description of side labels effectively protects the readability of product information and gives consumers a unique sensory experience.
Fenjiu Dugladze wine joint gift box
This time, Fenjiu and Dugladze Wine Company of Georgia jointly launched gift boxes of white wine and red wine. Georgia is also known as the "crossroads of Europe and Asia". This "China-Georgia Joint Wine" has obvious social attributes, and Fenjiu design also needs to pay more attention to shaping cultural business cards with national significance and show the traditional culture of the Chinese nation to the world.
Inspired by movable type printing and the concept of Belt and Road, the design team combined the abstract design language with the convex shape of movable type box to spell out the outline of the world map. The Belt and Road has become a flowing golden thread, spanning layers of mountains and rivers, connecting the friendship between the two countries and building the same body of human destiny.
Jiugui Liquor Wan Li Riding Alone
"Jiugui Liquor Riding Alone in Wan Li" Wenchuang Gift Box takes the world heritage culture as the core, and is filled with 12 bottles of 75ml small Jiugui Liquor, each of which is engraved with hand-painted world heritage images.
Bottle box design generally adopts modern techniques to interpret cultural traditions. While continuing the classic brand imprint of Jiugui Liquor, original illustrations and crystal bottles are used for innovation. In terms of bottle type, it retains the classic sack packaging form of alcoholic liquor, breaks through the traditional way, and carves its lightness, luxury and tonality with crystal bottles.
Joined the idea of "knocking eggs". The silver bottle of alcohol and wine in eggs is taken from the silverware culture of ethnic minorities in western Hunan. * * * Jiugui Liquor has 12 different silver bottles, which can be exchanged as gifts.
Cut to the chase "is like opening the door of China culture to regain the essence of history. There are six bottles of alcoholic liquor on both sides, which means" lucky strike ".
On 65438+February 3 1 day, Guotai Wenchuang "Guotai Annual Memory Wine" was listed on the New Year's Eve. This wine takes the folk customs of the zodiac, the sportsmanship, the 20th anniversary of the establishment of Cathay Pacific and the ecological protection of Meijiu River as the core creative elements, creatively expresses memorable events in enterprise development and social development, and makes consumers feel * with more contemporary design language.
Zhenjiu _ Tang Sancai Harvest Pot "is the first custom-made wine in Wenchuang.
Guizhou Zhenjiu and Xi 'an Museum, based on the "Tang Sancai Harvest Pot", one of the treasures of the town museum, launched the first customized wine of "Zhenjiu _ Tang Sancai Harvest Pot". It is one of the cultural and creative products in Guizhou Zhenjiu high-grade wine tray, bearing the responsibility of inheriting and carrying forward the three-color culture of Tang Dynasty, and also feeding back the national traditional culture in another form.
Zhen Jiu Tang San Cai Feng Tou Hu was restored to its original appearance by Master Gao Shuiwang. The bottle is shaped like a phoenix head in diameter, and the phoenix glows with its head held high, which doesn't sound arrogant and imposing. Phoenix has a hook in its mouth, a treasure in its mouth, and a mouth on a pearl, which perfectly combines the connotation and details of precious wine and Tang tricolor.
Jiachunqiu Chinese spirit
Wang Qiang, the founder and chairman of Family Spring and Autumn Brand, believes that home is the biggest IP in China people's minds, and this IP contains extremely rich China elements.
Jia Chunqiu extracted a super symbol from the traditional architectural elements in China, which is in line with the culture and brand, and applied it to product design. The corrugated eaves of 24 quadrangles are hollowed out, and the bottles are 24 cm high, corresponding to the traditional elements of China-the twenty-four solar terms; The 8 cm square bottle bottom means that the founders gather around and become home, corresponding to the round bottle cap, becoming the trend of a round place, and the rules can be self-contained.
Liang Guang 59PLUSx Dunhuang Museum Joint Venture.
The rise of the national tide culture is the crystallization of the cross-border cooperation between Liang Guang Fenjiu and Dunhuang Museum —— the joint limited edition of Liang Guang 59PLUSx Dunhuang Museum. Flying in Dunhuang is an important treasure of Chinese civilization and a miracle created by China artists in the world art history. The pure white transparent bottle material of this cooperation combines the image of Dunhuang Feixian with the astronauts with high scientific and technological style in the bottle design, which means that the flying spirit has been passed down from ancient times to modern times.
Guanyun Wukong
Guanyun Wukong series is an official joint product with China DreamWorks Shanghai Animation Film Studio.
Guan Yun chose a representative chapter in Noisy Heaven here, trying to reconstruct its well-known meaning with the plot theme. There are six projects in the first season: the birth of the stone monkey, Huaguoshan, the needle of Dinghai, a visit to Taibai, a visit to Tianmen and a visit to Tianma.
Beidahuang 1947 Xiao China Liquor
This product is selected from the concept of 1947. It tells a unique product story with the brand of Great Northern Wilderness and completes the brand upgrade. Its appearance is presented with a brand-new national fashion. The generous and eye-catching digital elements cover the representative inventions and achievements in the development of China, and the exquisite grain carving enhances the sensory experience.
The color scheme is dark red and blue, which increases the maturity of the design. Combined with the bottle-shaped structure of the outer mouth, it increases the interest and style of the product and evokes the classic aftertaste of the brand Beidahuang.
Simple white outer box packaging also takes numbers as the main vision, and product attribute descriptions are printed on the surface, so that consumers can see the characteristics of liquor at a glance and enhance the sense of packaging.
Half a can of white wine
The packaging of "half fireworks, half happiness" focuses on how to highlight the concept of "half pot" and the oriental philosophy contained in it.
The word "half pot" on the bottle body is designed into a raised font, which is more textured. The upper part of the bottle is opaque pure white, and the lower part is transparent glass. The transparent part is designed with bottle folds to create a river, and a person is boating on the "river" at the junction of two colors, creating a leisurely and contented oriental artistic conception. So the packaging won the German Red Dot Design Award 202 1.
Yibin bamboo brewing
The biggest feature of Yibin bamboo brewing is that local people will inject their own good wine into bamboo by injection, let it grow naturally, and then cut and store it, so that the brewed wine will have a natural bamboo flavor.
Therefore, in the packaging, the gift box extracts bamboo green as the main color of the brand, and adds repeated bamboo patterns and abstract "bamboo" characters to convey the product characteristics of "bamboo brew" to users.
Transparent frosted wine bottles are also designed with reference to the appearance and structure of bamboo. The transparent wine color matches the bottle body, and the packaging adds a bit of naturalness and simplicity.
Jin Jiu Jin Shi ru Hua
This is an elegant liquor packaging, inspired by the different classical charm of new Chinese painting and liquor. The whole bottle-shaped structure, the packaging breaks through the conventional shape design in the market, adopts the curved shape of classical utensils, and the two sides of the bottle body are also attached with wine mouth devices for drinking, which has a bamboo-like visual image.
The appearance is drawn with stone lines, which outlines the common plant works in overseas paintings, reflects the "borrowing spirit" of the picture and shows the charm of the national style. The top of the package is equipped with a metal ring buckle, which is convenient for consumers to lift and enhance the appreciation of the picture.
Kai Yi Shan Sidile
202 1, 1, released the limited edition of "Celebrating the 600th Anniversary of the Forbidden City", and together with the wine culture of the Forbidden City in Beijing, launched the limited edition of "A Drop of Joy" to celebrate the 600th anniversary of the Forbidden City.
The design inspiration comes from the "caisson" in the traditional architectural structure of China. This structure only appeared on the domes of ancient royal and religious buildings, representing the most exquisite skills of ancient architecture in China. The design of the bottle is based on the caisson in the dome of the Hall of Supreme Harmony in the Forbidden City, which reproduces the unique charm of this traditional architectural treasure in China.
With the upsurge of the national tide, the liquor consumption market is getting younger and younger. Both emerging liquor brands and traditional liquor enterprises quickly use this national tide to bring forth the new and actively break the stereotype that liquor is too "old-fashioned" in the eyes of young people. After reading so many packaging designs of liquor brands, which one do you like best?
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