Dilemma of Logistics Development under Innovative Form

Dilemma of Logistics Development under Innovative Form

In recent years, with the entry of capital, the penetration of the Internet and the intensification of competition, the logistics industry has stumbled forward in the process of reform and adjustment. In the traditional field of logistics segmentation, few logistics enterprises live comfortably, and most enterprises seem to be struggling. The profit of a single link (warehousing, transportation, etc.) is an indisputable fact. ) on the decline, the operation of multiple links is not much better, and the pressure on customers and slow growth are all problems. As the saying goes, outside is lively, inside is bitter, and logistics goes downhill to make money.

1, the logistics industry costs more and more.

In recent years, with the entry of capital, the penetration of the Internet and the intensification of competition, the logistics industry has stumbled forward in the process of reform and adjustment. In the traditional field of logistics segmentation, few logistics enterprises live comfortably, and most enterprises seem to be struggling. The profit of a single link (warehousing, transportation, etc.) is an indisputable fact. ) on the decline, the operation of multiple links is not much better, and the pressure on customers and slow growth are all problems. As the saying goes, outside is lively, inside is bitter, and logistics goes downhill to make money.

The ratio of total social logistics cost to GDP in China hovers around 18% all the year round, which is 6.5 percentage points higher than the global average. In addition, in recent years, the emergence of new logistics games has accelerated, the means of competition have become more cruel and creative, and traditional logistics people are on the defensive. There seems to be no new way to deal with it except traditional means such as holding a group to keep warm, price competition and personal connections, which further aggravates the survival difficulties of enterprises. This is a signal that the industry has entered a period of deep adjustment and transformation. At this time, the industry profit will continue to be maintained at a low level until the industry integration enters the middle and late stage and the market concentration enters the middle and high concentration level, which requires a process.

2. There are many, small, scattered and weak logistics enterprises.

Logistics enterprises are the basic industries of the country. In today's market structure, scale is still a symbol of enterprise status. Now more and more enterprises want to integrate the logistics industry, and they are becoming more and more impetuous. Everyone wants to take shortcuts in one step, so they still can't get rid of the status quo of being too many, too small, too scattered and too weak.

? Small and scattered? Not a fatal weakness, but? Weak? It is indeed the core reason for the operational difficulties of logistics enterprises. In foreign countries, smallness does not lead to weakness, but in China, many factors lead to vicious competition at low prices. Without core competitiveness, smallness and weakness are equal, and it is getting worse.

3. Logistics has fully entered the Red Sea era.

The development of Internet and mobile Internet has accelerated the information transparency of logistics industry. The birth of each hot spot will soon have many followers, which will eventually lead to the fact that those who enter first may not have the first opportunity, and those who enter later may not have the latecomers. It is often those logistics enterprises that step on the right time and gain a competitive advantage by relying on the combination of team, innovation and talents.

It is no exaggeration to say that the' blue ocean' of logistics is gradually disappearing. To find a new blue ocean, new entrepreneurs must jump out, look back, cross the point boundary and return to the original point. This is becoming the new normal of industry transformation, industry integration and industry adjustment. How long can the future last? Perhaps only the change of time and space can give us a clear answer.

4. Logistics is still painful from beginning to end, and the pattern has changed greatly.

In recent years, the domestic logistics market has spent a lot of effort around the last mile, such as self-promotion, stores, convenience stores, * * * city distribution, internet city logistics and so on. Everyone seems to think that the last mile is a pain point and is desperately trying to solve it. But in practice, we find that this is not the root of the problem. The root lies in the diversification, randomization and fragmentation of user needs, and the core lies in the change of business traffic mode.

In addition, the logistics problem of the first kilometer, everyone kept silent, does not seem to be a big problem. However, with the changes in the comprehensive environment such as technology, business and policy, this traditional pain point has been accelerated, and the services of logistics enterprises need to move forward, to the demand side of customers and to the consumption side of customers.

Therefore, under this pattern, in the past two years, we have seen more logistics or innovative commercial enterprises indirectly shift their pain points, tap opportunities and introduce O2O in order to integrate business flows. However, there are still a few successful cases in practice, and logistics still needs to be repositioned, rethought and regrouped. With the full penetration of personalization, customization and fragmentation, this trend will become more obvious. As a logistics person, you need to calm down and jump. Understanding customers' real needs and real pain points, grasping its itch point with innovative logistics gameplay and high-quality logistics services, and making small and micro motorcades stronger may be a successful road for 20 17.

;