MG animation short video

As a form of short video, MG animation is favored by short video creators because of its simplicity and easy production.

Most people regard it as the opening, monologue and ending of a work, or use it to explain the functions of products such as APP and explain popular science knowledge.

As a popular content presentation form for short video creators, what is good about MG animation?

First of all, MG animation has a wide audience. Different from short videos of funny, delicious and life when real people leave the country, MG animation has no definition of crowd, and can be used by men, women and children.

Secondly, the information carrying capacity of MG animation is large. It combines animation with a lot of information, which not only retains the interest of animation but also carries huge information. Moreover, MG animation breaks through many limitations of traditional short videos, and can show many conceptual contents concisely and clearly, which is convenient for the audience to understand.

Finally, the production cost of MG animation is relatively low. Generally speaking, traditional short videos cost a lot of money in the shooting process, such as machines, actors, sets and so on. MG animation only needs one computer, which greatly saves the cost.

What should I pay attention to when making short video programs with MG animation? How to judge the quality of a short video?

Have a reliable copy

Copywriting can make the finishing point for MG animation, and the quality of copywriting will directly affect the quality of the whole MG animation.

So for MG animation, a reliable copy can be said to be the most important.

MG animation has two advantages in copywriting:

First, copywriting can make up for the lack of pictures and supplement the information that pictures can't convey.

There are two forms of copy presentation, one is voice-over commentary and the other is silent subtitles, both of which make MG animation more full and complete.

Second, copywriting can improve the overall expressive force of the picture and let the audience understand the theme meaning in the animation.

Therefore, when writing a copy, we should pay attention to the deep digging of the content and the explanation of the meaning.

Exquisite picture style

In the rough MG animation, you can see dozens of colors patched together at will, which has no aesthetic feeling.

In the slightly rough MG animation, the creator will generally start to pay attention to the color collocation and the overall visual effect. However, because this kind of MG animation is the whole material splicing, and the selection of fonts has not been studied, the aesthetic feeling and overall vision are still not up to standard.

A slightly better MG animation will have its own routines in color, and you can refer to more awesome works and re-create.

Of course, the choice of fonts will be more particular, and the style of works will have its own tonality and standards.

Clever lens language

Lens language is mainly expressed through details in MG animation.

For example, add some small displacement difference to create a sense of depth of field. Of course, it can also be presented directly in the form of a plane. You also need to pay attention to some skills about the appearance of elements. You can enter the venue directly and quickly, or you can slide in slowly. How to present it depends on your own needs.

On the whole, lens language is a detailed content, which can ensure the consistency and fluency of video content.

At present, short video programs are exploding, and only better content can be invincible. Here, I hope that some of the above contents can inspire everyone, and I hope that everyone can create a short film of MG animation with screen level.