Color Symbols of Color Design Philosophy

Red - blood, sunset, fire, passion, danger

Orange - evening sun, autumn leaves, warmth, positivity

Yellow - gold, yellow chrysanthemum, Attention, Brightness

Green - Grass, Security, Peace, Ideal, Hope

Blue - Ocean, Blue Sky, Shen Jing, Melancholy, Rationality

Purple- - nobility, mystery, elegance

White - purity, innocence, sanctity

Black - night, death, evil, seriousness

But psychologists have also noticed that a color usually contains more than one symbolism, as mentioned above. However, psychologists have also noted that a color usually contains more than one symbolism, as in the case of the red color, which symbolizes both passion and danger, so that different people may interpret the code of the same color in very different ways. In addition, an individual's age, sex, occupation, social culture and educational background will all lead to different associations with the same color. Mr. Cai Qiren, for example, seems that the Chinese have a special affinity for red and yellow, which is more or less related to the fact that the Chinese people originated from the Loess Plateau. Therefore, in different cultural systems, colors will be set up as a language with different specific meanings, and the meanings they express may be completely different.

This theory of color and mental association is an important discovery for designers. When choosing which colors to use, they must also consider which community the work is aimed at, so as not to create the opposite effect. For example, purple is a color that represents nobility in the Western religious world and is used in the robes of archbishops, but in Muslim countries, purple is a taboo color that cannot be used indiscriminately. If the designer does not pay attention to the hidden language of color, only to play with themselves, conveying the wrong message, then I really do not know who to blame.