What are the characteristics of retailing What are the characteristics of retailing

1, basically market behavior development.

First, the government of commercial retailing and food service industry as a competitive industry, its development resources, development direction, development scale, development form completely by the market configuration, selection and regulation.

Secondly, the government decision-making bodies and commercial authorities, the modern commercial market, industrial resources in the economic development of the position, the role of the market economy in the economic development of commercial independence, dominance, determinacy, the modern commercial retail management system, the development of the industry type of industry and changes in the form of business organizations, business mode of change in the understanding of the needs to be improved.

2, early start, slow growth, small scale.

From the situation in the last 3 or 4 years, the traditional state cooperation in the development of large-scale trade enterprises slowed down, the number of reduced, shrinking business, efficiency landslide, organization, scale, modernization is getting lower and lower. The gap with the development of large commercial and trade enterprises in Shanghai is getting wider and wider, and the contrast with the rapid development of the commercial and retail industries run by foreign investors and other sectors of society in the Pearl River Delta is getting stronger and stronger. Taking chain operation as an example, commercial chain operation in the Pearl River Delta had provided valuable experience for other provinces and cities in China. The first national symposium on commercial chain operation was held in Guangzhou in early March 1994 to examine on the spot the practice of commercial chain operation in the Pearl River Delta. At that time, the Pearl River Delta region had already seen the emergence of supermarkets with nearly 20 outlets. However, to date, most of the commercial chain enterprises still remain in the scale of 10-20 outlets, the largest chain system has not been able to exceed 80 outlets.

3, the traditional state-run business, private enterprises and foreign-funded enterprises three tripods.

In the modern commercial retail industry, although the traditional state-run business occupies a place, it is affected by the traditional business ideas, and basically has not been transformed in accordance with the mode of the modern circulation industry in terms of the fundamental issues of the establishment of a new system of business ideology, enterprise system, operation mechanism, industrial structure, industry form, development resources, scientific and technological progress, and management structure, etc. In addition to the large department stores, the chain of supermarkets, warehouse stores, convenience stores, and other retailers have not yet been able to establish their own chain of stores. Supermarkets, warehousing stores, convenience stores, specialty stores, specialty stores and other modern retail formats, do not play a leading and decisive role.

And there are quite a few commercial retail businesses run by other sectors of society, industries, and enterprises of other economic compositions, including industry, agriculture, transportation, construction, and real estate sectors. In particular, the favorable investment environment in the Pearl River Delta has attracted many foreign investors to invest in commercial retailing, and they have taken advantage of the government's commercial policy to cooperate mainly with non-commercial institutions and enterprises other than the state-owned commercial enterprises to obtain greater autonomy and initiative in business management.

4, focusing on short-term returns, the technical composition is not high.

The market mechanism dominated by the modern commercial retail industry, due to the development of diversified sources of resources, coupled with the government's commercial policy, so that the primary consideration of investors is the risk of return on investment. Such as chain supermarkets, in order to reduce investment and speed up the return, local commercial enterprises in the application of advanced technology facilities and equipment appear to be very cautious, refrigeration equipment, electronic computer management of the POS system, such as investment in a small number of less profitable, risky commodities, such as vegetables, fruits, meat and other commodities, but also a lack of business sense of responsibility and motivation. Although the enterprise's profit and loss critical point is relatively low, but lack of long-term investment, technology organic composition is not high; lack of main commodities, commodity structure is unreasonable. Therefore, and large capital, high investment, high-tech foreign business in the market competition, a long time, obviously at a disadvantage.

5, industry associations play an active role in promoting the development of modern commercial retail industry.

The modern commercial retail industry is a new industry made up of various economic components, industries and sectoral resources. In order to communicate with the government, commercial administrative departments and commercial retail enterprises, coordinate the relationship between the departments, industries and enterprises, and promote the various new knowledge and technologies of the modern commercial retail industry, a commercial retail industry association was set up to gradually realize the transition from administrative management to industry management. It has also set up a commercial retail industry association, gradually realizing the transition from administrative management to industry management. The Guangdong Chain Store Management Association, the first of its kind in the country, has played an active and important role in promoting the development of Guangdong's modern commercial retail industry.