What are the types of public service advertisements?

There are three types of public service advertisements:

1. From the perspective of advertising carriers, it can be divided into media public service advertisements, such as advertisements published in TV and newspapers and outdoor advertisements, such as public service advertisements on stations, buses and road signs.

2. From the theme of public service advertisement, it can be divided into political policy topics, such as 20 years of reform and opening up, welcoming the 50th anniversary of the founding of the People's Republic of China, rejuvenating the country through science and technology, democracy and legal system, and helping the poor. Festivals, such as May Day, Teacher's Day, Double Ninth Festival and Arbor Day. Social civilization, such as protecting the environment, saving water, saving energy and reducing emissions, caring for the disabled, etc. ; Health categories, such as smoking ban, national fitness, like eyes, etc. ; Social focus categories, such as laid-off, counterfeiting, pornography and illegal publications, drug control, hope project, etc.

3. From the identity of advertisement publishers, public service advertisements can be divided into three types:

(1) The media directly produces and publishes public service advertisements;

(2) Public service advertisements issued by social specialized agencies;

(3) Public service advertisements published and produced by enterprises.

: public service advertisement

Public service advertising is an advertising activity that is not for profit and provides free services to the society. As a non-commercial advertisement, public service advertisement is an important part of social welfare undertakings. Compared with other advertisements, it has quite special sociality. This determines a factor that enterprises are willing to do public service advertisements.

The theme of public service advertisement is social, and its theme content has a deep social foundation, taking the ups and downs of ordinary people's daily life as the theme. And use unique creativity, profound connotation, artistic production and other advertising means to correctly induce the public in an unchanging way, with a clear stand and a healthy method.

Public service advertisement has the widest appeal and is a way of information dissemination for the whole public. For example, direct viewing in public service advertisements advocating smoking cessation and drug addiction is only aimed at smokers and drug addicts, but the harm of cigarettes and drugs has hurt other people in the environment and their descendants, both direct and indirect viewers are social and belong to all mankind.