Activity Guide of the 2nd Shanghai Bookstore's Own Cultural and Creative Festival in 2022

2022 Shanghai Second Bookstore's own Cultural Festival

Time:165438+1October 30th-65438+February 5th.

Venue: Haiyun Wenju, 3rd floor, Duoyun Academy Theater Store.

Address: No.398 Changle Road, Huangpu District, Shanghai

More than 700 kinds of cultural and creative products, and cultural innovative products are caught in the net.

This year's Wenchuang Festival will showcase more than 700 kinds of Wenchuang products, and new products will emerge one after another, including many explosive products. The cultural and creative products of the two contractors have their own characteristics. Shanghai Century Duoyun Culture Development Co., Ltd. brought a silk scarf with the theme of China's 24 solar terms, which symbolizes that the magnolia in Shanghai is full and full, like swaying in the wind. Birds from the hands of non-legacy paper-cutting masters wander in the meantime, classical elements are intertwined with Shanghai flavor, creating the beauty of solar terms. Shanghai Yuan Zhen Culture Media Co., Ltd. (Space of Light) brought Disney cosmetic bags, canvas storage bags, mugs, badge key chains and other products, as well as CCBF× Jiukoushan -mini 7 series, enamel cups with limited space of light, refrigerator magnets for urban buildings and decorative cards for urban buildings. The two companies that exhibited the most cultural and creative products were Reader (Shanghai) Cultural and Creative Co., Ltd. and Shangtu Cultural Communication (Shanghai) Co., Ltd., the former fully relied on the "Reader" brand and continuously launched "Reader Calendar 2023", which was the fourth calendar continuously produced by the Reader Bookstore. In addition, it also brought more than 30 series of readers' notebooks, Dunhuang Impression Notebooks and Shanghai Impression Notebooks. , as well as fragrance series books, reading series manuals, post-it notes, paper tapes, badges, refrigerator stickers, wrapping paper, sealing stickers, bee magnetic buckle badges, etc. The latter used the resources of Shanghai Library to bring antique rice paper thread-bound notebook sets, letter sets and pattern series folders of ancient books, bookmarks of "Top Ten Collection Boutiques", postcards of primary school New Year pictures and postcards of "Glory at Sea" (architecture) series. The two exhibitors backed by the publishing house have brought a strong red cultural style and classical music style. The "Red Shanghai" suit of Shanghai Dooho Culture Development Co., Ltd. has designed a set of creative red cultural products that span over a hundred years, including notebooks, metal pens, theme badges, paper tapes and so on, using large-scale venues, Shikumen, Lujiazui modern buildings and other elements. The "Red Seal" set contains a 32-word notebook with the theme of great party building spirit, customized hero pen, hero ink and so on. Shanghai Music Publishing House has brought a series of creative products for musicians in the Q version, including music clips, stamped twisted eggs, L-shaped folders, Bach's canvas bags, etc., as well as the 2023 music desk calendar, Song Siheng's music diary postcards (manuscript version) (photo version) and so on. Shanghai Bookstore, with a long history, has brought some cultural and creative products with traditional culture, such as "Shanghai Bo Gu Zhai Rare Books of Ancient Books", Jiuhuatang Custom-made purple sand cup sets, Jiuhuatang special inkpad, Ming and Qing editions, Tongyu paperweight, Dai Dunbang limited edition breast tablets and so on. Shanghai Zhongshu Industry Co., Ltd., a local chain bookstore, presented Zhongshuge series bookstore calendars, postcards, tapes, refrigerator stickers, stickers, OscarWilde series storage bags, etc. , the newly released calendar of Zhongshuge 2023 Bookstore, and the derivative theme of poems by Li Bai, Tang Yin and Du Fu, "Poetry and Wine Vase Set", make poetry and painting integrate into daily life. Yin Da Bookstore has brought some creative products, such as staff notebook musician series, notebook illustration series, folder illustration series, canvas bag illustration series, umbrella illustration series, mug musician model and so on. Baixin Culture brought cultural and creative products of Boku, Yuwenchi's Cat, TOPDOG and other brands, which were very popular at the first Cultural and Creative Festival. Yule Bookstore not only has cultural and creative products, but also brings three kinds of wines, such as Shiraz dry red wine and new Chinese blended wines, such as Bourbon.

Coffee grounds pens, felt bags and environmental protection cloth bags. When Wenchuang met the environmental protection Wenchuang brand from Shanghai People's Publishing House, he developed coffee grounds pens around the book Shanghai Coffee this year. The pen made of coffee grounds retains the delicacy of coffee grounds, embodies the green environmental protection concepts of "sustainable development" and "recycling", and at the same time integrates the implications of thinking collision, material blending and quality life carried by coffee culture. "Readers can pack felt bags well" is a new autumn and winter product of readers' bookstore. The word "readers can hold it" is a pun, which refers not only to the inclusiveness of readers' magazines, but also to the physical properties of this large-capacity and durable felt bag. The use of felt material not only fully explains the theme of low carbon and environmental protection, but also is a great "artifact" of autumn and winter atmosphere. Xinhua Wenchuang Space has brought an environmental protection cloth bag jointly launched with Pearl Art Museum this year. I hope to promote the concept of recycling through cultural and creative products and promote reading in a green way.

Sharing courtesy, full of surprises, the highest value of gifts can be reached. 90 yuan's first self-created festival attracted many pocket book lovers. In order to encourage readers to punch in, during the Cultural and Creative Festival, readers who come to the store to take photos and share friends or little red books can get small gifts such as fragrance bookmarks, notebooks and masks selected by various stores in the cashier area. Readers bought 88 yuan on the spot 150 yuan, and presented unique cultural creativity, including the flower pin of The Book of Songs, the Q version of musicians' canvas bag, commemorative badges and so on. , will be selected by readers themselves, and the maximum amount of gifts can reach 90 yuan.

In order to ensure the success of the Cultural and Creative Festival, Duoyun Academy _ Drama Shop, the organizer of Century Duoyun, has made full preparations for epidemic prevention: all participants and exhibition, planning and media staff provide health commitment letter, health code, travel code screenshot and negative proof of nucleic acid test within 24 hours; There is a temperature measuring channel at the entrance of the bookstore. All people who enter the bookstore need to take temperature measurements, check the health code and boarding code records, and will send more staff in time according to the on-site crowd situation to shorten the admission time and reduce crowd gathering. In the venue, staff and customers must wear masks to reasonably control the instantaneous flow of people. When readers enter Duoyun Academy and drama shop, they must carry out nucleic acid testing in accordance with relevant epidemic prevention policies. Li Shuang, president of Shanghai Book Publishing Industry Association, the organizer, said, "Shanghai Book Publishing Industry Association launched the second Shanghai Bookstore's own cultural and creative festival in 2022 after the first Shanghai Bookstore's own cultural and creative festival, which will build a communication platform for future cultural and creative brands, become a link for cultural and creative brand exchange, communication, innovation and development, and promote cultural innovation." The 2nd Shanghai Bookstore Cultural and Creative Festival will last until 65438+February 5, 2022. Interested readers come to see what explosions there are in this year's Wenchuang Festival.