Chinese traditional culture emphasizes moral cultivation and moral education, three immortal means what?

The traditional Chinese culture emphasizes the moral cultivation and moral education of the three immortal means: to establish merit, to establish speech, to establish virtue.

The establishment of virtue is placed in the first of the three immortal, followed by the establishment of merit, followed by the establishment of speech, although not abolished for a long time, which is called immortality.

Morality is an important element in the development of advanced culture and human civilization, especially spiritual civilization. What we usually mean by morality is the principles and standards that people should follow in their behavior. In a nutshell, it means to be full of goodwill to those around us and to contribute to society.