What are the app operation modes

The app operation mode includes ad implantation, porting mode, user participation mode and content marketing mode.

1, advertising implantation mode

Implantation of ads is the most basic mode of app operation, advertisers through the implantation of dynamic advertisement column form ads implantation, when the user clicks on the advertisement column will be directly access to the website link, and then you can learn about the details of advertisers or participate in the activities. This mode is easy to operate, can quickly and effectively achieve good communication results, improve brand awareness, can form a strong brand penetration, to attract more users to register.

2, transplant mode

The transplant mode is based on the Internet shopping site. Through the shopping site transplanted to cell phones, users can browse the site anytime, anywhere to get product information, order, this mode compared to the advantages of cell phone shopping site is fast and convenient, rich in content, but also generally with a lot of preferential measures.

3, user participation mode

User participation mode is mainly applied to the type of website transplantation and brand applications. Enterprises in line with their own positioning of the application released to the application store for smartphone users to download, the user can use this application to intuitively understand the company's information. This model has a strong experimental value, which allows users to understand the product, enhance product confidence and improve brand reputation.

4, content marketing

Images, text, animation and other media to convey relevant content about the enterprise to give customers information to promote sales, is through the creation of reasonable content, publishing and dissemination, to the user to convey valuable information, so as to achieve the purpose of network marketing. Content marketing can help companies achieve the role of "thought leadership", solidly improve brand loyalty, stickiness.

Expanded:

< p>APP content marketing specific content

1, timeliness content

In a specific period of time with the highest value of the content, timeliness content is more and more important to marketers, and gradually use to maximize its benefits, marketers use timeliness to create valuable content to show to the user. As a qualified marketer, it is important to rationally grasp and utilize this time period to create rich thematic content.

2, instant content

Content to fully demonstrate the current occurrence of things and events. Of course, instant content strategy must be timely and effective, if the occurrence of things and things have the value of record, must be the first time to complete the content of the writing, the reason is that the first time to report and the second time to report the difference between the first and the second time to report a lot more than we think, the value it brings is more different.

3, persistent content

Content gold content is not subject to time change, regardless of the time period in which the content is not subject to the limitations of timeliness. Continuous content as the mainstay of the content strategy, have to pay great attention. The value that persistent content brings is continuous and persistent, and persistent content has been used as a staple in enriching the content of websites, occupying a certain share of the many different types of content.

4, programmatic content

With a certain logic in line with the marketing strategy of the program content, the development of the program needs to take into account a number of factors, including the positioning of the audience, the grasp of the target, the determination of the theme, marketing platforms, the expected results must be reflected in the program, however, these factors must be through the market research, comparative analysis of data and the need to rely on a wealth of experience.

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