Model case of microfinance

Micro-credit loan enterprises have upgraded their brands and will develop better in the future.

Last week, Light Orange Technology, a startup in the field of micro-credit loans, announced a brand upgrade from a single business platform to a multi-business portfolio for B-side and C-side. Previously, companies such as Qian Bao and Palm Finance also announced brand and business upgrades. Recently, Hongling Venture Capital, an established online lending platform featuring the big standard model, announced that it will liquidate the online lending business within three years and transform it into an investment bank in the future. This means that Hongling Venture Capital will withdraw from the mutual gold field. The business model of micro-credit loans is different from that of online loans. However, the expansion of micro-credit loan business and the withdrawal of Hongling Venture Capital in the field of mutual funds still reflect a reality: Internet finance business is a "micro-financial technology" in lending, and large loans and traditional banking models are not adaptable in the field of mutual funds. It is precisely because of the role of financial technology and the services that traditional financial institutions such as "micro-credit loans" cannot provide, micro-credit loans have developed rapidly in China and gradually become a very typical mutual fund business. Of course, micro-credit loans are currently facing many pressures such as market competition, capital and supervision.

Business Upgrade of Light Orange Technology On July 26th last week, Light Orange Technology held a press conference in Shanghai to announce the business and brand upgrade. The main business platform of Light Orange Technology is "cash card", which provides information matching services for small short-term loans for young people aged 23-35, with amounts ranging from 1000 to 5000. 20 16, 16 In February, the cash card completed the Series A financing of 65,438 billion yuan, which was jointly invested by 5 1 credit card, Meng He Venture Capital and Pancheng Assets. In April this year, we completed the second round of financing for Tiantu Capital and 5 1 credit card investment. Up to now, Light Orange Technology has more than10 million registered users, more than10 million borrowed users, and the highest number of matches per day exceeds 80,000. This business upgrade, from the previous single business platform cash card, was upgraded to a multi-business platform for B-side and C-side. Terminal C mainly provides small, short-term, consumption-biased, revolving loan information services, with specific products including "cash card", "cash 360" and "cash loan" to realize risk pricing, gradient service and loan management services; At the B end, it helps to provide risk control audit and financial technology export services, mainly including three products: "credit cloud", "future data" and "post-loan housekeeper". This business upgrade can be understood as follows: Shallow Orange Technology has accumulated a certain number of customers, data and financial technology level in the short-term microfinance field before, and the next step is to expand its business horizontally according to these business accumulations. In addition to micro-loan business, it also provides loan information management services to customers through "Cash 360" to meet the needs of users to find more suitable loan products and manage credit. "Cash IOU" is a scenario-based loan. At present, it is planned to expand the scene in the fields of games and live rewards. Light orange technology has accumulated tens of millions of users, and the proportion of users who provide lending services for it is about 20%. Other dissatisfied customers can introduce other products to them. This is the logic of C-side business expansion. This kind of business thinking is more common in today's mutual gold industry. Judging from recent cases, Pleasant Loan is building an open platform. When the customer's loan demand exceeds the loan quota of the platform, they will recommend the customer to the partner and get a certain commission. Fanghu.com, the housing mortgage business platform, cooperates with high-flow platforms such as Jingdong Finance, Baidu Finance and Kingdee in obtaining customers, and these platforms recommend housing mortgage loans to customers. On the B side, the horizontal expansion of business is mainly based on the big data risk control capability that has been formed, and technical output is carried out in the aspects of pre-loan risk control and post-loan collection.

Companies such as Qian Bao and Zhangzhong Finance also upgraded their brands before using them. At present, the main enterprises in the field of micro-credit loans are Youbaobao, Zhangzhong Finance, Lending King 2345, Quantification School, Light Orange Technology and so on. Before the brand upgrade of Light Orange Technology, Qian Bao and Zhang Zhong Finance had related actions. On March 28th this year, when the financing was announced, Qian Bao announced that the brand was upgraded to Rong Zhi Group. In the future, it will provide services in three directions: First, Qian Bao Mobile APP provides "thousands of people" products, providing different quotas and stages; Second, build a risk control system with artificial intelligence technology as the core-I.C.E. By pricing human risks through artificial intelligence, it can not only be used for its own products, but also realize the risk control technology for external output. Third, through the establishment of a credit process management platform based on big data and artificial intelligence automation technology, "Huichengbang", we can independently provide full-process services in the credit process. At the beginning of April, Zhangzhong Finance also announced the brand strategy upgrade, from "Zhangzhong Finance" to "Zhangzhong Financial Services", extending from single peer-to-peer lending in the past to more fields, exporting risk control capabilities, and reaching cooperation with banks, consumer finance companies and Internet small loans to provide more diversified loan varieties. Judging from the actions of several companies, some new businesses are generally explored outside of micro-credit loans, among which technology output is the general direction, providing big data risk control solutions for traditional financial institutions. In addition, it is the matching of credit products. Of course, all businesses are still in the exploration stage, and they are far from forming a certain amount of business, which contributes to the performance.

Why do people favor brand and business upgrade? Most microfinance companies are upgrading their brands and increasing their business lines. Business logic mainly lies in: on the one hand, it is an inevitable choice for users, data and technology to accumulate to a certain stage. When users accumulate to a certain extent, they need multi-dimensional financial services to keep users on the platform. After the income level increases, users need higher financial services. If there is no suitable product to recommend to customers, they will face the problem of losing hard-won customer resources. It is an inevitable choice to do diversified business exploration. In addition, data resources and technologies have accumulated to a certain extent, and the marginal cost of use is very low. Doing technology export can not only generate a certain income, but also enable partners to have the technical ability to serve the inclusive people. On the other hand, it is necessary to enhance business stability, enhance valuation and strengthen brand building. Although the profit rate of a single micro-credit loan business is relatively high at present, it will return to a reasonable level in the future due to the regulatory pressure of market risks such as interest rate and service fee. In addition to this business, exploring some related businesses on the basis of established businesses can increase income sources, enhance business stability and be beneficial to valuation. In addition, some chaos in the industry, such as high-interest bad debts and a large number of media reports, make the whole industry questioned, and brand upgrading is also a kind of protection for corporate image.

The fate of internet finance is that micro-credit plus micro-credit of financial technology is a mutual fund business that has emerged in the last two years and has become an important subdivision of mutual fund. It is characterized by using technologies such as big data to serve people who cannot be served by traditional financial services. Around the industry, there are some doubts in the market, such as whether the interest rate is too high, whether it is reasonable for low-income groups to increase the debt ratio, and violent collection. However, it is undeniable that the industry is still in a prosperous period, and several major platforms are still expanding their business horizontally. The development of micro-credit loans mainly follows the basic law of mutual funds, that is, using emerging technologies to do business that traditional finance can't do, such as providing credit services to customers who lack credit records. This is the advantage of Internet finance. Instead of betting on financial technology, it is difficult to do business similar to banks in the traditional mode through the Internet platform. Hongling Venture Capital is an obvious example. Over the years, it has been famous in the industry for its big bidding mode, and transferred its corporate loan demand to the Internet to solve it. The scale of the transaction is really large, and the team is mainly composed of senior executives from banks. The projects that can be grabbed are often projects that banks are unwilling to lend, and the quality is average. Therefore, Hongling Venture Capital stepped on a lot of thunder, accumulated some bad debts, and the company was also at a loss. At the end of 20 16, Zhou Shiping, chairman of Hongling Venture Capital, said that with the introduction of online loan supervision measures, the living space of online loans was limited by the quota, and in the future, he would focus on financial technologies such as smart investment and financial IT, as well as financial big data solutions. However, the transformation is definitely difficult, and Hongling really lacks this accumulation. From this perspective, microfinance technology is the standard of Internet finance. In the field of large-scale enterprise credit, Internet finance has not found a suitable technology to improve the efficiency and ability of risk control. After all, enterprises are organizations, unlike individuals who have rich behavioral data. Now big data risk control technology is difficult to come in handy. This makes mutual funds have no advantage over banks. It is the fate of internet finance to use big data and other technologies to do micro-credit for individual users.

Under the influence of capital, market competition, supervision and other factors, the microfinance industry may be adjusted in the future. Of course, there are some problems in the micro-credit loan industry itself. From the perspective of industry order, at present, the industry is mixed, and the improper behavior of some enterprises has damaged the image of the industry, which also makes the industry face greater regulatory pressure. The whole industry needs to establish a healthier and more sustainable business model. From the source of funds, micro-credit loans often come from banks, licensed consumer finance companies, ABS and so on. And not raising funds from the public will not expand social risks. However, funds depend on licensed financial institutions, and in the case of tight market funds, it may be difficult to lend money, which will affect business development. Earlier, some media reported that the "flying loan" of cash loan products failed, and the reason was that the credit policy of cooperative banks was tightened. Capital is subject to people, which is not a problem when the market liquidity is good, but it may become a big problem when the liquidity is poor. Of course, whether you can get funds from financial institutions is also related to your own risk control strength. If the risk control ability is recognized by financial institutions, funds can be guaranteed to a certain extent. Judging from the regulatory situation, in the future, the regulatory authorities may put forward strict regulatory requirements on interest rates and service fees, collection methods, data privacy protection, etc., which will have a great impact on the industry, especially the interest rates and service fees are restricted, which may affect the profit model of many platforms. From the perspective of market development, in theory, the potential customers of micro-credit loans, that is, people who have not been served by banks, may reach hundreds of millions, but the people who serve micro-credit loans are concentrated around 22-35 years old and cannot lend to minors and students. The demand of older groups may be small, so the people who can serve will be limited to some extent. There are a large number of micro-credit loans in the market, and the cost of acquiring customers will be higher and higher in the future. Overall, under the pressure of market and supervision, it is expected that some inferior platforms will gradually withdraw from the market. However, the industry will not be too concentrated, and the loan market has always formed multiple service providers at the head. It is expected that the same is true for micro-credit loan services, and there may be more than a dozen or even more large service providers, which are located at the head of the industry. After all, companies that can walk at the forefront of the industry often have little difference in terms of capital, user scale and technical ability. And the services of different service providers are not very different, so it is difficult to replace each other. Switching between these service providers is not expensive for users. It is difficult for the market to form a situation dominated by a few enterprises.

What's good about 202 1? Do these well, the pass rate is high!

It's getting easier and easier to borrow money online now. Many pure credit loans can borrow money without mortgage guarantee, but the risk control mechanism of each platform is different and the threshold is different, and the loan amount will also affect the pass rate. Many friends who need money badly will ask 202 1 what will be the next payment? Let's take stock today.

What's good about 202 1?

Now there are many platforms with low thresholds and good loans, but two things should be done before lending. One is to borrow money from formal platforms, such as banks and licensed consumer financial institutions. One is to clarify the platform requirements for loans, and only those who meet the conditions have the opportunity to succeed in lending.

I really don't know which platform is better, you can refer to these. Many users feedback that it is easier to borrow money, there is no routine, and the interest is acceptable.

1, lightning loan: China Merchants Bank's micro-credit loan, the maximum amount is 300,000, but most of them are only tens of thousands. You can apply directly at China Merchants Bank Mobile Banking. China Merchants Bank has a good credit card, low debt and no bad credit. You can try.

2. CITIC Express: CITIC Credit Card Line will be used by stages, with a maximum amount of 300,000. It is no problem for qualified people to borrow more than 50,000 yuan, provided that the credit card is in good condition, free from risk control, and the credit reporting debt ratio does not exceed 50%, which is better than directly handling bank loans.

3. Ping An Xiaojuhua: Ping An Pratt & Whitney's credit loan can cover all consumption scenarios, and the application conditions are relatively simple. It is best to have a college degree or above at the age of 22-45, and have a stable job and income, up to 200,000. Those with good credit can borrow more than 10000, which is one of the platforms for the next payment.

4. Doudou Money: a product of licensed consumer financial institutions, which mainly provides micro-credit loan services for office workers aged 20-50 with good credit and stable income, with a maximum amount of 50,000. Just upload a valid ID card and bind my bank card. The system automatically approves loans, and the better the qualification, the easier it is to borrow money.

The above is the introduction of "202 1", and I hope it will help you.

The piggy bank loan has been approved. Is it okay not to borrow if there is a quota?

can

1. Management background

Piggy bank loan is a personal micro-loan product under Beijing Xianyue Information Technology Co., Ltd., which has a formal financial license. Employers mainly borrow from joint banking institutions and licensed consumer finance institutions, and now they have transformed into compliant loan-assisting products, so piggy bank is a very formal and reliable platform.

2. Number of credit periods

At present, the piggy bank provides credit card users with a loan amount of 30,000 yuan or more, and the service life is generally 6- 12, and the loan amount can be repaid with the loan.

3. Interest rate

At present, the daily interest rate of foreign currency pots is generally around five ten thousandths, and the specific daily interest rate is subject to the actual approval. The real case 12 borrowed RMB 2,000, with interest of RMB 4 10.86, and the daily interest rate was about 0.057%, which met the national interest rate standard. This interest rate is moderate in the current online lending platform.

4. Credit investigation

At present, the piggy bank loan is connected with the central bank's credit information system and has also been deposited in Huaxia Bank. Generally, online loans deposited by banks will give credit, and licensed financial institutions and banking institutions that match piggy bank loans will definitely give credit at the meeting. The fund deposit has its own independent account, and the borrowed funds are safer, so borrowing in the piggy bank is still very reliable.

Individuals do not return cases.

The loan must be repaid, but it can't be repaid.

What will happen if the loan can't be repaid?

If it is really unable to repay, it shall negotiate with the lending institution to extend the repayment period or repay it in installments;

If the lender fails to perform the judgment within the performance period after winning the case, it will apply for enforcement;

When accepting compulsory execution, it will inquire about the real estate, vehicles, securities and deposits under the name of the lender according to law;

If the lender has no property to enforce, refuses to perform the effective judgment, overdue repayment and other negative information will be recorded in the personal credit report, and will be restricted from high consumption and entry and exit, and may even be punished by judicial custody.

Basically, it won't affect, and you can repay on time in the future.

You don't know the "trap" of consumer credit loan interest rate

"Most people have the least money when they are young, but they need to spend the most money when they are young. If they don't support it, they can't spend money when they can spend it most "-economist Chen Zhiwu.

At the same time, consumption is also the best way to consume excess capacity. The "deleveraging" in the previous two years was to reduce the macro leverage ratio and cut off the channels for capital to flow to real estate, but it did not mean to suppress consumer finance, which actually accounted for a very low proportion compared with macro debt.

At present, China's economy has shifted from relying more on investment and exports to relying more on consumption. Therefore, it is necessary to develop consumer finance. Micro-credit loans from banks are booming and have entered the era of "national consumption".

Considering that many people are eager for credit loans, they don't study the real interest rate of products, or banks use misleading words to make consumers think that the interest rate is very low and blindly apply, causing great losses and sequelae. I use this article to popularize the "trap" of credit loan interest rate.

How do bank credit loan products describe their interest rates? Usually, the interest rate is not written directly, and there are various names for interest calculation. According to statistics, there are the following expressions:

The annual interest rate is X%, the loan service fee is XXX yuan, the daily interest is X yuan, the daily repayment is X yuan, and the monthly interest rate is X%, with no interest and only the handling fee. . .

Trap 1: the method of breaking the whole into parts only shows the daily interest rate or the monthly interest rate, which is small and cost-effective.

For example, "if you borrow 1 10,000 yuan, you will only pay it back to 5 yuan every day, with daily interest, that is to say, the daily interest rate is 0.5%10.5%, and the annualized interest rate is 18% (regardless of prepayment). This is the interest rate for cash withdrawal by credit card, so use it carefully. Usually banks can't reach this high, but the credit interest rate of institutions is so high that online loans (cash loans) are even higher than this.

Trap 2: installment consumption only shows the interest or expenses paid in each installment, and it is also split into parts.

Suppose someone uses a credit card to buy furniture worth12,000 yuan in installments, with a monthly interest of 0.5%.

At first glance, 0.5%X 12=6%, and the interest rate is not high.

The repayment method of consumption by stages is "average capital, with equal interest", which means that the principal will still be repaid every month. You can calculate the interest principal of next month = initial principal. Even if the principal is paid off in the last month, the interest in the last month is still "initial principal x interest rate".

Generally speaking, the less the principal, the higher the interest rate.

What is the formula for calculating the real interest rate?

IRR is the correct formula to calculate the real interest rate.

It can be calculated by IRR formula in EXCEL, WPS and other software. In this case, the annualized IRR is far more than 0.5 12=6%, and IRR= 10.9%!

This is a common credit card installment information. In fact, the handling fee for each 75 yuan is the interest in installments, but the interest is not very pleasant to listen to, and it has been renamed.

It seems that the interest rate in this issue is (75 12)/ 10000=9%.

However, this 1 ,000 yuan does not occupy 1 year. Only the 833.33 yuan returned in the last installment takes up bank funds for one year.

The real interest rate charged by banks should refer to the internal rate of return.

how much is it?

16.6%。 Still relatively high.

Banks are not philanthropists. No matter which bank, the interest rate of credit card installment is not low for borrowers, otherwise how can banks make money?

However, if you can't make money openly, it will create a staging standard that looks like the interest rate is not high and the borrower can afford it.

Trap 3: When the loan is issued, you should first charge an interest, commonly known as "beheading interest".

The principal is 6,543,800 yuan, which is repaid in 654.38+ 02 installments with 0.5% interest every month, but the principal will be repaid after all the interest is collected.

On the surface, the interest rate is 6%, while the real interest rate is 1 1.94%.

According to the regulations of the People's Bank of China, the interest, handling fee, management fee and deposit deducted in advance from the loan principal are collectively referred to as "beheading interest" and are illegal products. Never sign a contract!

The "beheading interest" of several banks is not deducted from the principal, but the interest is charged in advance at one time, but it still does not meet the requirements, and all the rectification has been completed during this period.

Final summary:

Learning the correct interest rate calculation formula is only one aspect of avoiding the "trap". More importantly, don't invest rashly and find high-interest investment products, thinking that you can arbitrage with low-interest funds.

Normal consumption, a bank's quota of 300,000 is enough. There are quite a few people in real cases who know that the interest rate is relatively high and face a "trap", but they can't help jumping in. Borrow millions from several banks "at the same time" and then invest all at once. In their "calculation", they ignored the short-term nature of credit loans. As long as there is a high return within the time limit, it is worth the risk.

However, the historical process is not on their side. In the past three years, most people who invested in real estate with credit-linked loans have lost money, or have a surplus on their books, but they can't make up for the credit-linked loans.

Even if you are lucky enough to have a positive return, this extreme investment method is not desirable. Even if the wrong habit wins for a while, it will form the wrong thinking mode and eventually bring huge losses.

In recent cases, it is found that many people want to use real estate mortgage to smooth high-credit loans. Some people can succeed, but some people are even in debt and forced to sell their only house.

China's economy can't grow as fast as it has in the past 30 years. We need to change our thinking mode and deal with the uncertain future with steady investment. This is the concept I have always adhered to and our values.

Has anyone counted the number of people killed by micro-credit loans?

There are no specific statistics on how many people died in the small loan pit, but there are indeed many typical cases exposed by the media. Of course, there are many situations that the media can't expose. This is one of the most important reasons why the China Banking Regulatory Commission wants to rectify the small loan industry, because it not only disrupts the financial order of the country, but also endangers social stability.