What is Chinese fast food and what are its characteristics?

First, the variety is rich. Compared with Western-style fast food hamburgers, fried chicken and pizza, Chinese fast food is rich and colorful-beef Lamian Noodles in Lanzhou, mutton bread in soup in Xi 'an, "small noodles" in Chongqing and rice noodles crossing the bridge in Dali ... China's 5,000-year-old food culture has deeply influenced everyone's eating habits in China.

Second, the second is the diversity of tastes. China is a vast country with 56 ethnic groups, and each ethnic group has its own dietary characteristics, thus forming different consumer groups. Western fast food is produced in a standardized way. Although KFC and McDonald's are also operating locally, in order to ensure the standardization of the products of their global chain stores, the taste of the products has basically changed little.

Third, balanced nutrition. The scientific connotation of China's cooking is very rich, and its essential requirement is to meet the requirements of nutrition and achieve the ultimate goal of cooking and eating with health preservation. China's cooking is harmonious, and its side dishes are seasonal. You should always know before you can make delicious food. However, the high fat and calories in western fast food are harmful to health, which is now well known by more and more consumers. Unbalanced nutrition has become an urgent problem for western fast food.

Fourth, the price is moderate. China is a developing country, and price is still the primary consideration for consumers in China. The consumption of western-style fast food is generally 20-50 yuan per person, which is still different from the mass consumers. According to statistical analysis, the per capita consumption of Chinese fast food products is generally around 10 yuan, which is only the consumption level that most domestic consumers can reach at present, and it is also the main market of fast food industry.

This is the unique advantage of Chinese fast food compared with western fast food, and it is precisely because of these advantages that Chinese fast food can develop so rapidly.

You can refer to the six-step joining method.