How to deal with online and offline conflicts, to achieve effective channel management

Traditional enterprises to do e-commerce, due to the existing physical channels and terminals can not be given up, so it is bound to cause the physical channels and e-commerce are prone to tampering with goods, price and other conflicts. Many traditional enterprises into e-commerce, the most headache is this, how to coordinate online prices on the conflict of offline channels? How to make offline and online channels seamless synergy? Urgently need to be addressed by all enterprises. Its existing methods are four:

1, different channels for different brands

2, network product differentiation

3, online to attract traffic to order, offline delivery

4, limited-time sale: the promotional products will be sold file by file, each time, every week or every day, only for its members to push a file of products, while stocks last, this way you can ship intensively, and less impact on the offline channels. This approach allows for intensive shipments and has less impact on offline channels.

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