Are Jack Jones and ONLY expensive?

Don't compare clothes that are not of the same grade at all ~ ~ Pure and beautiful clothes are bought in supermarkets in many big cities ~ There is no grade at all ~ ~ Discount is so cheap ~ I used to wear them in junior high schools and high schools.

ONLY is one of the four famous brands owned by BESTSELLER, a famous European fashion company, in Denmark. ONLY has many designers all over Paris, Milan, London, Copenhagen and other major fashion birthplaces, which makes ONLY always at the forefront of European fashion.

Bestseller Group is a famous international fashion company in Europe. Founded in 1975, Brand. Best seller, headquartered in Denmark, owns ONLY (women's wear), VERO MODA (women's wear) and Jack &; Jones (men's wear) and EXIT (children's wear) are four famous brands.

Since its 25th anniversary, the Group has 650 image stores and more than 6,000 franchise stores in 65,438+08 countries around the world. The main markets include 1 1 Norway, Denmark, Sweden, Germany, Finland, the Netherlands, Spain and other European markets. Bestseller's designers are all over Europe and always stand at the forefront of the world trend, creating super fashion for young people in metropolis.

The bestseller group set up its Hongkong office on 1984, its Beijing office on 1990 and its Tianjin factory on 1996, and began to promote its clothing brand in China market, bringing vitality and free lifestyle to young people who love fashion in China.

Unique brand story

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ONLY's success stems from the concept expression of British designer Mary Kint in 1960s. With bright colors such as grass green, light pink and blue, the combination of printing and color reveals that ONLY girls can publicize their ideas and let you feel the only color space everywhere. Its overall design ideas and the application of popular elements are classic in similar products! Hand-woven cotton lace, Indian spiral patterns, silk chiffon with religious prints, turquoise ornaments, English embroidery and sexy V-neck are the main elements of ONLY design this season.

Weipai was founded in Denmark1995; 1996 is only designed for all modern women who are independent, free, fashionable and sensitive to fashion and quality to come to China. Only positioned as an urban woman between 15-35 years old; 1997, the first Only brand store in Norway was established; Today, ONLY has 543 stores in 15 countries and regions around the world.

The world supermodels Helena and naomi campbell are the image spokespersons of ONLY. At the turn of the century, LENE, the lead singer of the famous European AUQA band, became the latest image spokesperson of ONLY. Only new high-tech fabrics and the most fashionable designs are used to take you to experience some fashions.

Wei-Design from European Fashion Frontiers

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ONLY is one of the four famous brands owned by BESTSELLER, a famous European fashion company, in Denmark. ONLY has many designers all over Paris, Milan, London, Copenhagen and other major fashion birthplaces, which makes ONLY always at the forefront of European fashion.

Wei-the choice of fashionable urban women

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Only clothes are suitable for picnic, friends gathering, evening entertainment, campus life and other relaxing occasions. It brings world-class fashion as well as world-class quality and service. It abandons the high-priced practices adopted by internationally renowned brands and adopts a reasonable price, which is close to the people and simpler. The world supermodels Helena and naomi campbell are the image spokespersons of ONLY.

ONLY is designed for all independent, free, fashionable and quality-oriented modern women living in major cities around the world. Represents the vitality of young people, interesting lifestyle, full of vitality and strong flavor of the times. Only women are girls around the age of 20, and they are happy to have a unique personality. It will only bring them a young, energetic and interesting lifestyle.

Women's wear series includes: coats, jackets, pullovers, sweaters, T-shirts, shirts and other accessories, such as backpacks, hats, gloves and so on.

Unique-unique style

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ONLY has a unique style, full of passion and vitality. The most popular music and international trends this season are ONLY the design inspiration of Only. This unique style is reflected in the close-fitting shape, and the particularly fit tailoring reflects the personality of the wearer, which fully presents the elegant demeanor of fashionable women.

Unique-the combination of fashion and function

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Only some fabrics from Europe and Japan, and pay special attention to the use of the latest high-tech fabrics such as Fuqiang fiber and spandex, make the clothes not only have the comfort of natural fabrics, but also easy to clean and keep good shape. Suitable for dating, leisure and work, so that women can easily cope with various occasions. Advanced fabric collocation: when browsing ONLY clothes, people can always find new surprises: dozens of color series, dozens of fabrics, hundreds of styles, and just the right accessories. No matter how you choose, ONLY can make fashion girls show themselves and exude self-confidence.

Why is ONLY so popular?

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One of the Best Selling Decryption: Unique Brand Style

ONLY is a market-oriented brand, and its consumers are urban women aged 15-35. They are independent, free, leading the lifestyle, and sensitive to fashion and quality. Only high-grade fabrics from Europe and Japan are selected, and designers use rich and varied colors with strong sense of rhythm. Combined with the latest fashion trends, they have designed many styles that are comfortable to wear and represent the world fashion.

The main designer in China market is a senior Danish designer, who gives the latest and boldest ideas to clothing. Feng Xue said, the most important thing is that we will introduce some popular themes according to the season, such as only this winter is elegant and noble Russian style, only winter clothes full of Russian customs, classic deep purple cashmere sweater, golden gorgeous accessories, jeans with unique tailoring, plus a purple and black wool hat and a purple leather bag that are popular this winter. Package you as the focus of a popular theme and create an elegant and decent suit. Really meeting the needs of consumers is the main reason why our brand sells well.

The second best-selling decryption: the new listing Duan Jingzhou pointed out at the only annual meeting.

Innovation is a fundamental change in the use value of products. Without product innovation, consumers will naturally not recognize it. The rapid launch of new models is also one of the main reasons for catching consumers. In the final analysis, all product innovations of enterprises should be implemented on products and the use value of products recognized by consumers. The basis of use value is that the product has really changed the living conditions of consumers. Without this fundamental change, there will be no continuous hot selling climax, only intermittent hot selling.

For those fans who love ONLY, you can see unexpected new styles in ONLY store every week, which will always bring a lot of gains to consumers, no matter the style, style or color. It not only conforms to the shopping habits of women who love beauty, but also satisfies the shopping desire. For young people who are pursuing individuality now, you won't see the same clothes in the street only if they are fashionable. This is the only promise. Only the design concept and brand positioning meet the consumer demand. We really change with the change of fashion, and realize the rapid update of styles, which changes every week. For us, this is ONLY the foundation, and the most important thing is the serialization of the only brand. Such as coats, jackets, pullovers, tight knit tops, T-shirts, shirts and other accessories (such as backpacks, hats, gloves, etc. ), these series of clothing will soon be on the market.

The third best-selling decryption: professional and high-quality service

Nowadays, the competition of clothing brands is more and more subdivided, specialized and differentiated, which requires a brand to have its own characteristics, including services. ONLY's clerk service is also very professional. "

In the only store, the shopping guide should introduce the clothes suitable for her to the customer, and introduce the fabric, design style and matching method of each style in detail. The shopping guide should also have the same feeling as a designer. In fact, as a designer, we should not only design clothes, but also understand the market and communicate with various departments for training. For example, before each new model goes on the market, all links need to cooperate and communicate with the promotion department and marketing department. Under the understanding of * * *, the last link is to train every ONLY store manager and clerk, so that terminal service personnel can understand the design concept of the latest models, which consumers these models are suitable for, and how some new models can be matched with other clothes. This kind of high-quality service makes consumers realize that as long as they choose clothes in ONLY, they can get professional clothing consultation and the most sincere brand service. Instead of just seeing a salesman who helps you carry your packed clothes.

The traditional sales method only requires the shopping guide to do a good job in sales, and knows nothing about brand connotation, brand positioning and brand characteristics. In today's competition, the sales performance of its brands is of course mediocre. Only by truly understanding the brand connotation and the designer's design concept can we be regarded as a new generation of salespeople and grasp the consumer psychology. When a customer comes into close contact with the products or services of an enterprise for the first time, he is faced with the sales staff of the enterprise. Therefore, the mental outlook of salespeople is a mirror of an enterprise, and the sales skills and enthusiasm of salespeople largely determine the market share of products.

It's still relatively expensive for students ~ there are few opportunities for discounts at ordinary times ~ even if there is a discount, it's not much cheaper. Every Christmas in Shanghai and Beijing, the discount is a little.