Why can China's e-commerce industry rise? How big is the impact of e-commerce on the physical industry?

E-commerce can rise rapidly in China because the physical manufacturing industry in China has never been particularly strong in retail, and the production end is good. The sales side has never formed a particularly large-scale national retailer, even if the influence is not great, giving e-commerce room to rise.

Why can e-commerce develop rapidly? Because this is the factory store model. Even if there is a link in the middle, it is sold by an online store. This piece is also shipped from the factory and then sent to consumers. Some small shops have to go through a big dealer, but even so, it is much better than the process of going through national agents, provincial agents, municipal agents and then to small vendors. Because there are no layers of price increases, it is naturally much cheaper, which is what consumers care about. People first came into contact with online shopping because it was cheap.

The price advantage is the biggest advantage of the e-commerce platform, because the express delivery is gradually emerging after the development of the e-commerce platform, because this thing sold by e-commerce is cheap enough. Under the same quality, in reality, this commodity may sell for 100 yuan, and money e-commerce may only sell in 80 yuan or even 70 yuan. Because he didn't go through so many dealers, the profit of this online shop in the factory can be satisfied, and its profit can also be satisfied, which is ok. Because e-commerce theoretically does not have much room for profiteering, but it also earns.

Later, the physical manufacturing industry gradually discovered that the rise of e-commerce platform was not a good thing for them, because the physical manufacturing industry relied heavily on offline stores for operation and sales. However, people placed an order online with one click and it was delivered in a few days. It's convenient to go to their own door, and it also saves their shopping time. After all, people's time is precious now. I really have such a free day, and I don't want to make any more big purchases. I bought it online and delivered it directly to my door.