Traditional Culture Encyclopedia - Traditional festivals - How to use traditional culture to promote commodity sales?
How to use traditional culture to promote commodity sales?
It is very important to find the combination of traditional culture and commodity attributes.
Because marketing emphasizes the attributes of goods, and you need to explain the relationship between the attributes of goods and traditional culture in the marketing process.
Taking liquor as an example, the good taste (attribute) is due to the old technology (traditional culture).
Take clothing as an example, the new style (attribute) is because the design inspiration comes from national patterns (traditional culture).
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