Traditional Culture Encyclopedia - Traditional festivals - How to do a good job in automobile marketing?
How to do a good job in automobile marketing?
At least "six understandings" should be achieved, namely:
Know the car: master the analysis tools of structure, performance and cost performance;
Second, understand the market: master the industry background, overall market situation and market dynamics;
Third, understand marketing: master and properly use the essence of marketing;
Understand sales: master sales process, sales words and sales skills;
Understand service: master the methods of sales process service and after-sales service;
Know the customer: master the customer's mentality, consumption psychology and decision-making mode.
To do a good job in car sales, we also need "three haves", namely:
1. Planned: follow the sales rules and push forward the work in a planned and solid way;
2. Skill: follow the psychological pertinence of customers and adopt attack tactics;
3. Perseverance: follow the law of success and constantly improve your work and promotion.
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