What does website construction generally include?

First of all, the content of official website will be different for different companies and industries.

For example, the clothing sales industry has obvious characteristics and will make intelligent recommendations according to the purchase of goods:

Official website, schools and other educational institutions have a learning atmosphere:

The wedding industry will make people yearn for love;

The above are characteristic websites of all walks of life, but all websites also have certain commonalities.

1. Determine the structural navigation of the website according to the purpose of the website. The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.

2. Determine the website integration function according to the purpose and content of the website. Such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website structure navigation. For example, the company profile can include: development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.

4. Determine how to realize the website content. For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.

5. Add specific menus and related contents according to the enterprise's own characteristics.

Secondly, all websites are designed to introduce the company, drain the company and bring certain economic benefits. Therefore, each company will have its own outstanding commodity theme characteristics. Website is the facade of a company in the Internet, and every enterprise company will ensure the maximum utilization of its website. However, in this way, some companies' websites will be very complicated and lose their simplicity and generosity.

Thirdly, the company official website will let users see the various contact channels of the enterprise on the website, and it is easier to feedback their own situation to the enterprise. It can realize the benign interaction between enterprises and users. Website production should pay attention to the viewer's visual experience, strengthen customer service, improve network business and attract the attention of potential customers.

Generally speaking, the construction of corporate websites is a complicated and meticulous process, and a good corporate company, official website, can fully reflect its capabilities, culture and characteristics.