Which is better, WeChat business or e-commerce? What is the difference?

Wechat business and e-commerce have their own advantages. Wechat business refers to a business model of selling through social media platforms, while e-commerce refers to a business model of trading through Internet platforms. They are different in many ways.

As far as sales channels are concerned, WeChat business mainly relies on social media platforms, such as WeChat friends circle and Weibo, to sell goods through personal promotion and communication. On the other hand, e-commerce establishes online stores through Internet platforms, such as Taobao and JD.COM, to attract consumers to make purchases. The sales channel of WeChat business is more direct and personalized, and it can establish a closer relationship with consumers.

In terms of product selection, WeChat business is usually based on personal business, with relatively few types of products, mainly cosmetics, health care products and clothing. There are many kinds of goods on the e-commerce platform, covering almost all categories of goods. Consumers can find more products they need on the e-commerce platform.

Thirdly, in the shopping experience, WeChat merchants pay attention to human feelings and after-sales service. Consumers can communicate directly with WeChat merchants and get more intimate services. However, due to its large scale, e-commerce has relatively little interaction with consumers, but it is relatively more convenient in logistics and distribution.

As far as market competition is concerned, WeChat business is usually self-operated and the competition is relatively small, but it also faces problems such as trust and product quality. There are many sellers on the e-commerce platform and the competition is fierce. Consumers can choose trustworthy sellers through evaluation and word of mouth.

Wechat business and e-commerce choose which mode is better, which needs to comprehensively consider personal circumstances and needs. Wechat business pays attention to personal relationships and services, and is suitable for people who like to communicate with others and establish close relationships. E-commerce, on the other hand, provides more choices and conveniences, which is suitable for consumers who pursue product diversification and convenient shopping. The final choice should be weighed according to your own situation and needs, and find the most suitable shopping method.

If you like to communicate with people and seek personalized service, you can try WeChat business. If you pursue diversified product selection and convenient shopping experience, you can choose e-commerce. Different people have different needs, so make a wise choice between WeChat business and e-commerce!