JD。 Marketing strategy of COM

1. Promotion. Compared with Taobao in JD.COM, it has even done a lot in promotion. In view of the fact that JD.COM started from 3C, the discount activities will stimulate consumers more obviously, and JD.COM has also made many special promotions, which have made great contributions to the rapid growth of sales in JD.COM Mall, making customers form habitual consumption, thus achieving the purpose of promoting sales and stabilizing customer loyalty. For example, the last June 18 is the biggest discount festival of the online shopping platform in a year.

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2. Open the * * * relationship. Although JD.COM does not have its own payment system, it has formal strategic cooperation with Alipay and Tenpay. At present, most shopping malls in China will choose Alipay and WeChat payment systems as their own payment systems. If you want to be a platform mall, you need to ensure the healthy operation of the payment system. Convenient shopping links and online payment are the necessary configurations of the platform mall.

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3. Advertising strategy. When we recall JD. COM ads, we seem to have no obvious memory. This is because of JD. COM advertising is not a carpet bombing strategy, but starts from JD.COM. COM marketing model, focusing on brand promotion and brand image display in outdoor advertising. Word-of-mouth marketing is widely used in traditional media, mobile phones and PCs. Instead of bombing, JD.COM adopted a silent advertising model to let people know about JD.COM. COM information imperceptibly formed the reputation of 3C industry. Sometimes even now, many people still have the psychological performance of buying JD.COM 3C and going.