What are the fresh e-commerce platforms in China?

E-commerce of fresh products, referred to as fresh e-commerce, refers to the direct sale of fresh products, such as fresh fruits, vegetables and fresh meat, on the Internet by means of e-commerce. Fresh e-commerce is in full swing, and the fresh e-commerce market is developing rapidly, with an average annual growth rate of over 50%. So how many mainstream fresh e-commerce platforms have developed so far?

I. JD.COM Fresh E-commerce Platform

At the end of 20 15, JD.COM established the fresh food business department, and formally went all out to enter the fresh food e-commerce. JD。 COM's self-operated fresh-keeping began on 20 16, and Wang Xiaosong, the head of 3C, who made a fortune in JD.COM, was in charge. Both the entrance and the flow rate are sufficient, which shows that JD.COM attaches importance to fresh food. Therefore, JD.COM Fresh Food is a vertical fresh food similar to the fresh food area of Tmall Supermarket.

JD.COM fresh e-commerce platform started with the traditional B2C model. After placing an order, consumers deliver the goods from the main warehouse, transport them through the trunk line, sort them at the distribution point, and then deliver them to the door. In the later stage, the third-party merchants were introduced, which was consistent with other categories in JD.COM and became the B2B2C model.

Second, Tmall Miao Xiansheng e-commerce platform

As a high-end fresh-keeping platform under Alibaba, Miaoxiansheng Platform currently has more than 654.38 million+products, covering more than 70 countries and regions around the world, including high-quality fruits, aquatic products and meat and poultry. With the help of rookie logistics, Tmall Fresh can be delivered 24 hours a day in 246 cities across the country.

Mr. Miao made good use of the big data resources of Alibaba e-commerce, so that he could clearly know the consumption habits and needs of users, and promote the quality improvement of agricultural products and the upgrading of agricultural industries in the reverse direction with the market reversal mechanism. Mr Miao can adopt C2B pre-sale mode for seasonal commodities, which will eventually make the supply chain shorter, which will also benefit to a great extent.

Third, the daily fresh e-commerce platform

Daily Fresh is a fresh O2O e-commerce platform around the table of ordinary people. Covers all kinds of fruits and vegetables, seafood, meat and poultry, dairy snacks and so on. Youxian has established a fast cold chain logistics system of "urban sorting center+community distribution center" in major cities every day to provide users with a fast cold chain distribution service of "two-hour door-to-door delivery" of global fresh products.

Youxian has pre-warehouses in 20 cities every day, and the cold chain logistics system in communities and business districts can help facilitate the purchase and improve the replenishment efficiency of unmanned shelves. Moreover, the cost of the supply chain is shared by fresh food and convenient purchase, and the cost is relatively lower.

Fourth, RT Mart Youxian e-commerce platform.

RT Mart Youxian is a young, fashionable, convenient and exquisite Internet fresh supermarket owned by RT Mart. It provides you with safe, healthy, high-quality goods and fast delivery service through RT Mart Youxian APP and offline stores.

Verb (abbreviation of verb) multipoint fresh e-commerce platform

Dmall is a new retail platform integrating fresh e-commerce, network technology and online shopping. Founded in March 20 15, its shopping mobile phone software "multipoint App" was launched at the same time, and it is a life e-commerce company based on the O2O field.

Sixth, Yonghui Fresh E-commerce Platform

Yonghui Supermarket, established on 17, rose from the project of "changing agriculture into supermarkets", avoided the threat of international retail giants Wal-Mart and Metro, abandoned department stores and focused on fresh food and food management. After 20 10 went public, it expanded rapidly in the whole country with the help of the capital market, and quickly grew into a leading fresh giant in China.

Seven, food fresh e-commerce platform

Suzhou Food Store Fresh E-commerce Co., Ltd. responded to the new call of the government to speed up the construction of the "vegetable basket project", based on the supply of fresh agricultural products at home, taking C2B2F e-commerce as the carrier and taking the fresh direct delivery station as the community service point, forming an industrial chain integrating planting, picking, sorting, packaging and cold chain distribution.

As early as seven years ago, when the vertical fresh e-commerce platform was in full swing, the fresh line cut into the fresh market with the community cabinet model.

Eight, COFCO I buy online e-commerce platform

In addition to relying on the big tree of COFCO, COFCO Womai. com earned 2.32 billion yuan in 2065438+2006, with a market share of 3. 1%, ranking firmly in the market leader of fresh food e-commerce and gaining obvious strategic advantages in the fierce market competition.

Nine, lighting can be ordered freely.

As your mobile milk-ordering housekeeper, the bright free-order client is delivered to your home fresh every morning and enjoys a convenient and pleasant milk-ordering experience on the mobile phone platform! Function: Guangming can order the "continuous invoice" by itself (that is, the ordered products can last for a week or even longer, up to five months), and it also has the original function of "returning, stopping and replacing". In the process of order delivery, users can choose to start product replacement/pause/unsubscribe at a certain time node according to their needs, which is convenient for subscribers to manage orders.

X. global catcher e-commerce platform

Since the establishment of 20 16, Global Catcher has initially focused on food and gradually developed into all categories. With the rapid development in recent years, platform products are increasing day by day, providing one-stop home shopping for middle and high-end users in first-and second-tier cities in China. At the same time, the platform is also advocating a new commercial civilization of openness, quality and responsibility.

The above are the top ten fresh e-commerce platforms. Bian Xiao thinks that the biggest difficulties of fresh e-commerce are nothing more than cold chain logistics, product standardization, customer unit price and repurchase rate.