Traditional Culture Encyclopedia - Traditional festivals - What fashion designers or brands use traditional elements of China to design clothes?
What fashion designers or brands use traditional elements of China to design clothes?
From a long time ago, I was surprised to see that China elements appeared in international brands, to today, China elements are frequently combined with western culture and redefined. Is that really the case? Barney cheng, a designer, wrote in his column that when he was the only designer in China, he found that compared with Japanese kimono, the traditional clothes in China were more unfamiliar to those western fashionistas, while the unique customs in China still attached a strong sense of mystery to them, and he felt a little disappointed. I'm afraid it's not just this that disappoints us. I believe that people who have a little concept of market economy know very well that behind these unique and novel designs, they are not only winning a full house, but actually numbers without any aesthetic feeling. What we sometimes don't know is whether the so-called "limited edition" is to show the preciousness of this work of art or to cheer for ourselves without much confidence in the sales figures. Seriously, there is absolutely no market for big brands like Dior, YSL and Gucci to play Chinese style occasionally, and the target market of others is not necessarily locked in China, but we are just an ordinary middle class or almost young white-collar workers, and we have to eat pancakes for two months to buy a new model of a big brand. Why should we force ourselves to catch up with the "limited" craze? This kind of thing is obviously unreliable.
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