What is the development status of cmnet?

In the era of rapid development of mobile Internet, China has formed a large number of mobile Internet users. Among mobile Internet users, age distribution, urban distribution, equipment usage and Internet preference are all important indicators for mobile Internet companies to formulate operational strategies. Therefore, this paper will analyze the attributes of mobile Internet users from the aspects of age, city, equipment, preference and demand.

Analysis of User Attribute of Mobile Internet

People aged -25-34 are the main age groups of mobile phone users.

According to the age structure of users in cmnet from 2019 to 2020, 18 users and users over 45 years old performed brilliantly, with a significant increase compared with the same period last year. In the environment of peak traffic growth, users at both ends become growth engines. From the perspective of the structure in 2020, people aged 25-34 still account for the largest proportion, accounting for 39.5% in 2020; Followed by people aged 35-44 and people aged 18-24, accounting for 25.9% and 16.0% respectively at the end of 2020.

-The most widely distributed mobile phone users are in fourth-tier cities.

Judging from the urban distribution of users in cmnet, the sinking market competition in 2020 is not over yet, and Internet giants are competing to make efforts in the fields of extreme edition and community group buying. In 2020, the number of users in fourth-and fifth-tier cities will increase by 6.6% compared with the same period of last year. Judging from the distribution of user cities in 2020, fourth-tier cities are the most widely distributed, accounting for 25.8%; Followed by third-tier cities and fifth-tier cities, accounting for 20. 1% and 15.9% respectively.

-The main devices used by mobile phone users are Huawei and Apple.

From the distribution of mobile Internet users' terminal usage, from 2065438+09 to 2020, the competition in China smart terminal market intensified, the share of Huawei brand terminals further expanded, vivo, OPPO and Apple all declined to varying degrees, Samsung and Xiaomi rebounded, and the share of minority terminal brands continued to be squeezed. In terms of the proportion of active devices of various brands of smart terminals in China in 2020, Huawei (including Glory) still accounts for the largest proportion, about 28. 1%, followed by Apple and OPPO, accounting for 2 1.6% and 18.8% respectively.

Analysis of Mobile Internet User Behavior

-The length of Internet surfing by netizens has increased year by year.

According to the data disclosed by mobike Science and Technology, from 20 18 to 2020, the average online time of users in cmnet is increasing. By the end of 2020, the average online time of users in cmnet is 5.72 hours per day.

-Internet users have different preferences at different time periods.

Mobile Internet has penetrated into every scene of life, meeting the diverse needs of users. Judging from the scale of active users in the TOP5 industry in each time period, there are relatively many users browsing the recruitment platform in the morning. At noon, community shopping and integrated e-commerce applications are frequently used; At night, users are more inclined to "empty the shopping cart" and use the shopping platform; In the early morning, according to their own needs, they will browse real estate, travel and other related information or watch online videos before the break.

Users' demand for mobile Internet services comes from many aspects.

The traditional Internet has been replaced by new Internet such as mobile Internet, and the development of technology is changing users' social, entertainment, lifestyle and even consumption habits. The mobile Internet has penetrated into social, e-commerce, video, travel, financial management and other industries, and is trying its best to meet all human needs.

-For more data, please refer to the analysis report of cmnet industry market foresight and investment strategic planning of Forward-looking Industry Research Institute.