What are the stages in the process of receiving network marketing communication from the network marketing audience? What are the different characteristics of traditional communication?

What are the stages in the process of receiving network marketing communication from the network marketing audience: introduction, growth, maturity and decline?

The difference between network marketing communication and traditional marketing communication between network marketing and traditional marketing in the language of communication is due to the different ways of communication, as well as the resulting change in marketing concepts, mainly reflected in the following aspects:

1, the difference in communication methods. Traditional marketing is mainly through letters, telephone, face-to-face, television, radio, books and other means of communication, through which enterprises will push marketing information to customers and stakeholders, in the process of communication, although in some cases there are interactions between the enterprise and the customer, but the interaction between them is usually very limited, the information is mainly from the enterprise to the consumers of the unidirectional flow.

While Internet marketing uses the Internet as the main mode of communication, usually initiated by customers searching for information on the website, so the Internet is a kind of pull-type medium, compared with traditional communication, the marketer does not have so much control.

2, different communication concepts. Traditional marketing marketers in the communication with consumers, more inclined to persuade consumers to accept their own ideas and products. But in network marketing, as the enterprise's marketing concept from the original business-centered to the real consumer needs as the center.

3, communication time and space limitations of the different. Traditional marketing in the communication between enterprises and consumers have obvious time and space limitations, but in network marketing, enterprises and consumers at any moment, any place can be through the Internet to communicate, and this information exchange is real-time.

4, one-to-one communication in network marketing to be popularized. Traditional marketing due to high costs and less use of one-to-one personalized communication to be popular. Enterprises can be based on the personality characteristics of consumers, through e-mail and other means of personalized communication. Network marketing communication can make the supply and demand sides in the interactive communication process, more towards the symmetry of information, so as to realize the supply side and the demand side of one-to-one deep two-way communication.

Expanded

Network marketing, to enterprises in the communication with consumers, mainly from the consumer's personality and needs, looking for enterprise products, services and consumer demand for the differences between the **** the same point, and at the appropriate time by changing the enterprise's marketing strategy to meet the needs of consumers.

In addition, in the virtual world of the Internet, both sides can not know each other's expression, tone of voice and other communication signals, can not be timely informed of each other's reflections, so can not be adjusted in a timely manner as the traditional exchange of communication strategy.

Network marketing is mainly divided into three stages:

The first stage: the marketing level, mainly the use of the characteristics of the Internet, in the short term to bring a large number of orders for the enterprise. Currently the vast majority of enterprises in this stage, in this stage of the enterprise should be the enterprise network marketing process to create the completion.

The second stage: the organizational structure level, with the enterprise network marketing to do the longer, the enterprise slowly found that the original organizational structure of the enterprise as well as the management model have some drawbacks, began to try to use the Internet thinking to manage the team, the organizational structure is also slowly changing. At this stage of the enterprise should be to focus more on data analysis.

The third stage; enterprise operation mode, can do this stage of the enterprise is very little, in this stage of the enterprise has been fully integrated into the Internet, enterprise marketing, management, operation thinking are more advanced.