How to do a good job in holiday marketing strategy

First of all, it shows that holiday marketing plays a vital role in the daily marketing of enterprises, and it is still very difficult to cover all links! Therefore, holiday marketing must be targeted, prioritize and focus on terminal access.

Here are some ways to promote holidays:

1. High-altitude air combat with powerful bombing. According to the cost budget, plan and publish appropriate media advertisements to make the publicity information have a wider audience. The media should choose the target consumer groups to contact frequently and reduce the waste of resources, such as kitchen and small household appliances, and the consumer groups are mostly concentrated in towns, so choose newspapers or cable radio stations. Newspaper advertisements strive to combine hard and soft, so that the communication effect will be better.

Second, the game war that sees the needle. Such as printing leaflets or posters, distributing or posting them in front of some residential areas or shopping malls; Sponsor DM leaflets of merchants, and use the activities of shopping malls to enhance the brand communication effect; Or go to the existing community for on-site consultation or service activities; Carry out pre-holiday promotion in some public places with large traffic.

Third, intensive positional warfare. Theme exhibition and vivid display of the pier. Around the theme of promotional activities, according to the conditions of some docks, the doors, shopping malls and exhibition areas are decorated and beautified. Through POP, posters, leaflets, banners, prototype demonstrations, etc. , can fully display product promotion activities, create a good holiday atmosphere, and can also intercept terminal promotion activities through various promotion resources, so that holiday promotion information can be spread in place.

Fourth, large-scale storms. Mainly refers to the lottery activities, news release activities, cultural performances, etc. in front of supermarkets or large public places. If the preparation for the promotion ahead is lightning, lightning and thunder, then these battles are torrential rain after the storm, and lightning and thunder give people suspense and shock. Through these large-scale on-site activities, the festival promotion activities will be pushed to a climax. After all the preparations for the holiday promotion activities are ready, this paper studies how to release the promotion information and how to attract more consumers' attention and participate in the promotion activities. The effect of single means is often not obvious, so it is necessary to plan three-dimensional activity promotion tactics around these goals.