What does the advertising censorship system include?

Advertising review system refers to the advertising management system in which the advertising review organ reviews the subject qualification, advertising content and its forms of expression, relevant supporting documents or materials of advertisers before the delivery design, production, agency and release of advertisements, and issues supporting documents corresponding to the review results and opinions. Advertising business units must review and check the contents of advertisements when delivering them to the undertaker (design, production, agency and release), and express their opinions and conclusions in a certain form. Advertising censorship is an important legal system and management system to ensure the authenticity and legality of advertisements. The subjects involved in the legal relationship of advertising review include advertisers, advertising operators and advertising certification issuing agencies. Before an advertiser entrusts an advertising agent to handle advertising business, it shall examine whether its advertisement is true and legal, and handle and prepare the advertising certification documents that should be submitted and submitted for trial; According to the application of advertisers, the advertising certification authority shall examine the contents of advertisements when handling the procedures for issuing advertising certification documents. Only those who pass the exam can issue certificates; When undertaking advertising business, advertising operators shall examine the contents of advertisements and shall not undertake inaccurate and illegal advertisements. The scope of advertising review includes three aspects. (1) Review the subject qualification of advertisers. Check whether advertisers have the right and ability to advertise a certain content. When the content of the advertisement involves matters beyond the scope of the rights and behaviors of the advertiser, a decision is made not to issue a certificate or undertake it. (2) Review the advertising content and its forms of expression. Check whether advertisements contain contents that violate the regulations on advertising management and other laws and regulations of the state, and check whether the expression of advertising contents violates the regulations on advertising management and other laws and regulations of the state. If the contents and forms of advertisements violate the laws and regulations of the state, a decision shall be made not to issue certificates or undertake them. (3) Review the supporting documents. Check whether the certification documents that advertisers should submit and submit for trial are true, legal and effective. When the certification documents do not meet the requirements of laws and regulations, make a conclusion that they will not undertake or issue certificates. Advertising examiners are responsible for carefully examining advertisements published in words, pictures and various forms, including before, during and after. If the advertising content conforms to the laws and regulations on advertising management, the advertising examiner shall issue an opinion agreeing to release, and keep the advertising content and a copy for two years for future reference.