The Story of Bingdun and Snow

▼Funner ART takes you to understand art.

With the craze for mascots in the Winter Olympics,

Mascot ice pier and melting snow all over the net.

There was a famous scene of "one pier is hard to find".

Why can the "ice pier" be so hot?

What are the ingenious ideas behind its design?

Let's take a look with Funner ART today ~

August 20 18,

The organizing committee of the Winter Olympics has collected mascots all over the world.

More than 5,000 mascot works from all over the world,

The box flies to Beijing,

Covering an area of thousands of square meters, the venues are spectacular.

Two of them caught the attention of the organizing Committee.

A sugar-coated gourd and a Chinese knot.

Although there is still much room for improvement,

But these two works are designed in the right direction.

So preliminary judgment,

Let Guangzhou Academy of Fine Arts be responsible for the mascot of the Winter Olympics.

Jilin Art Institute, responsible for the mascot of the Winter Paralympic Games.

Among them, the original image of the Winter Olympics is Sugar-Coated Berry,

It can be reminiscent of the snowy winter in the north.

Crystal sugar-coated shell

Wrapped in red hawthorn,

Eating sweet and sour Sugar-Coated Berry seems to associate with the word "happiness".

But slowly, the organizing Committee found that it was just a snack.

As a national image, it has insufficient endurance.

So I started thinking about this question,

Replace some elements under the elements that keep the ice shell.

2022 is the year of the tiger,

So at first, everyone changed the image inside to a tiger.

Then I tried elk, rabbits and so on.

Finally, I found that pandas are loved by more people.

However, the design of panda image is not as simple as imagined.

Many details have yet to be discussed,

Design a simple and lovely image that is different from the past.

It's also hard.

In order to make the panda image look more pleasing,

Chief designer Cao Xue and team members flew.

Field observation of Wolong Giant Panda Nature Reserve in Sichuan.

It is found that the little panda walks in a figure of eight.

The ratio of head to body is also different from that of adult giant pandas.

Looks cuter and cuter.

So it is perfected on the basis of the image of the little panda.

In order to make giant pandas more scientific and technological,

At the suggestion of the Olympic Organizing Committee,

The design team put the "ice ribbon" of the National Speed Skating Hall

Tied to the helmet of "Ice Shield",

Line flow symbolizes ice and snow sports and 5G high-tech track.

The shape of the head shell is taken from the snow sports helmet,

This panda looks like an astronaut.

Is an expert in ice and snow sports from the future,

It means the combination of modern technology and ice and snow sports.

After that, many experts and scholars discussed it.

The mascot has a new name-"Ice Shield".

The combination of panda image and ice crystal shell

Integrating cultural elements into ice and snow sports

Endowed with new cultural attributes and characteristics,

It embodies the characteristics of winter ice and snow sports.

Panda is recognized as the national treasure of China in the world.

The image is kind, lovely and naive.

This design not only represents China, the host city of the Winter Olympics,

It can also represent the Winter Olympics in China.

"Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics.

"Dundun" means sincere, honest and lovely.

In line with the overall image of the panda,

It symbolizes the strong physique of the athletes in the Winter Olympics.

Perseverance and inspiring Olympic spirit.

The lovely image of the ice pier,

Successfully harvested a group of fanatical fans.

Now you have to ask what will be popular in 2022.

It must be "sucking pier"!

Part of this article comes from the Internet. If there is any infringement, please contact to delete it.

# Wechat WeChat official account Faner art space

# Sina Weibo FunnerART Faner Art

We-FunnER art faner art space

FunnerART offline experience store:

Chongqing Yubei Wuyue Plaza Branch

Fourth Floor, Zone A, Wuyue Plaza, Yubei, Chongqing

Shanghai K 1 1 Shopping Art Center Store

Shanghai K 1 1 B205, B2 Floor, Shopping Art Center

FunnERART Faner Art Space in Beijing 798 Art District

Building 3, Qixing East Street, 798 Jiuxianqiao Street, Chaoyang District, Beijing

Hangzhou, Jiang Yi Space

Jiang Yi Space, No.206 Longpu Street, Fuyang District, Hangzhou City, Zhejiang Province

FunnerART selection

Skpb1018-1f, No.86 Jianguo Road, Chaoyang District, Beijing

Faner Alliance:

Xiamen airport FunnERART faner art space franchisee

Xiamen Huli District Gao Qi Airport Terminal T4 16 Gate

Beijing diplomatic personnel duty-free shop FunnerART faner art space franchisee

Floor 1, Beijing Diplomatic Duty Free Shop, Xindong Road 1, Chaoyang District, Beijing

Tianjin leyao music education FunnERART faner art space franchisee

Floor 1 -2, Xiyuehui Shopping Center at the intersection of Miyun Road and huanghe road, Nankai District, Tianjin.

Cai Yue future Chaoyang road branch FunnERART faner art space franchisee

Financial Center of Caiman Street, Chaoyang Road, Chaoyang District, Beijing 1 Building 1 Unit, Zip Code 30 1

Yantai yanda plaza shop FunnERART faner art space franchisee

Yanda Square, No.29 Qingquan Road, Laishan, Yantai City

Shanghai Hubin Road Qiongsen Art

No.0/50, Hubin Road, Huangpu District, Shanghai

Langyuepai

Dikuntai Jiarui Cultural Center, No.2 Dawangjing, Wangjing Dongyuan, Qiyang Road, Chaoyang District, Beijing

Shanghai yueshangli

Floor 1, Hongqiao Xiexin Xingguang Tiandi Shopping Mall, Lane 683, Shenhong Road, Minhang District, Shanghai

Partner Select Applications/Applets

Ping an Xi le APP/ applet

Need artistic resources? Come and own the Faner League, just waiting for you.

If you are interested in cooperation, please contact customer service.