What are the disadvantages of doing clothing brands in Beijing

1, vicious market competition intensified

China's clothing consumer market prospects, especially after the global economic crisis, the international well-known brands to speed up the development of the Chinese market at the same time, the traditional clothing export-oriented enterprises also began to gradually turn to the domestic market, so that the industry's competition is even more intense, the promotion and sale of products, the homogeneity of the competition, channel construction and so on.

2, intellectual property protection lag

Product style design and brand image recognition is an important intellectual property rights of branded apparel enterprises, and the domestic apparel industry generally lagging behind the product knowledge protection system, infringement of the crackdown on insufficient and other issues.

The threshold of processing and manufacturing in the apparel industry is relatively low, and the design of products such as styles and colors is relatively intuitive. In this industry, the infringement of copying clothing style designs and stealing well-known brands is still common.