What is oto e-commerce model?

OTO business model is a newly born e-commerce model, this model to a certain extent shortens the consumer decision-making time, is proposed by TrialPay founder and CEO AlexRampell, "OTO" is "" OnlineToOffline "abbreviation, that is," online to offline ", OTO business model core is very simple, is to bring the online consumer to the online to offline". OTO" is the abbreviation of "OnlineToOffline", that is, "online to offline", the core of the OTO business model is very simple, that is, to bring online consumers to the reality of the store, online payment to buy online goods and services, and then go to the line to enjoy the service.