Traditional Culture Encyclopedia - Traditional festivals - What mode is b2c?
What mode is b2c?
What are B2B and B2C modes? There are three modes of Internet transactions, namely B2B, B2C and C2C.
The first B2B means business-to-business transactions, which directly occur between suppliers and demanders. Now Alibaba belongs to this model. Alibaba only provides a trading platform in the middle and does not provide substantive goods.
The second type of B2C refers to the business-to-customer transaction, that is, the business-to-customer transaction. This model is similar to the actual sales process and is widely used in online bookstores, such as Dangdang, Joyo and Amazon online bookstores.
The third type of C2C refers to peer-to-peer transactions between customers. The website only provides a trading platform and charges a certain transaction fee. Now auction websites are all like this, such as Taobao and Yi Bei.
What do b2b and b2c mean? E-commerce mode refers to the basic way for enterprises to operate and obtain business income by using the Internet, that is, the business operation mode and profit mode based on a certain technical foundation under the network environment. At present, the common e-commerce modes mainly include B2B, B2C, C2B, C2C and O2O.
(1)B2B mode
B2B (Business to Business) refers to the business relationship established between businesses. For example, we can only buy Coca-Cola at McDonald's because of the relationship between McDonald's and its business partners. Merchants establish business partnerships in the hope of forming complementary development opportunities through what everyone provides, so that everyone's business can be profitable. Example: Alibaba, HC.
B2B model is the oldest and most developed business model in e-commerce, which can bring profits and returns quickly. Its profit comes from the reduction of various expenses brought by relatively low information cost and the benefits brought by the integration of supply chain and value chain. The transaction amount is 10 times that of the direct purchase by consumers. E-commerce among enterprises has become the focus of e-commerce. Its applications include industry organizations connecting members through EDI network, cross-industry transaction integration organizations based on business chain, online timely procurement and supply operators.
B2B e-commerce model mainly has the advantages of reducing purchasing cost, reducing inventory cost, saving turnaround time and expanding market opportunities. At present, the common B2B operation modes mainly include vertical B2B (upstream and downstream, which can form a sales relationship), horizontal B2B (focusing on similar transaction processes in the industry), self-built B2B (industry leaders use their own advantages to connect the whole industry chain in series) and related industry B2B (cross-industry e-commerce platform integrating B2B mode and vertical B2B mode). The main profit models of B2B are: membership fee, advertising fee, bidding ranking fee, value-added service fee, offline service fee, business cooperation promotion and inquiry fee.
(2)B2C mode
B2C (business-to-consumer) means that we often see suppliers selling goods directly to users, that is? Business to customer? This model, also known as commercial retail, sells products and services directly to consumers. For example, if you go to McDonald's for dinner, that's B2C, because you are just a customer. Example: Dangdang, Excellence, Excellence Kate.
The main types of B2C websites are comprehensive shopping malls (traditional shopping malls with rich products are EC-oriented), department stores (self-owned inventory, selling goods), vertical stores (meeting certain needs), composite brand stores (combination of traditional brands), service-oriented online stores (transaction of intangible goods), shopping guide engines (fun shopping, convenience shopping), online product customization (personalized service and personalized demand) and so on. The profit model of B2C mainly includes service fee, membership fee, sales fee and promotion fee.
What do the terms O2O, P2P, B2C, C2C and B2B mean? 1. What is O2O?
O2O, namely online to offline/offline to online, is translated into Chinese? From online to offline? Or? From offline to online? A simple understanding is to get online and offline, turn online traffic into offline consumption, or conversely drain offline consumers to online. For the internet industry, more refers to the former, that is, combining offline business opportunities with the Internet.
O2O should be the hottest word in the Internet industry in the past year. Many discussions about O2O say that this concept comes from the United States. But what I want to say here is that I have never heard of O2O abroad, and I can't find the search record of the word O2O in Google Index. In Wikipedia, the word O2O has only Chinese entries. This does not necessarily mean that O2O is a concept invented by China people. But the rise of the concept of O2O in China.
I think there are two reasons why O2O appeared in China, not in the West. First, China has a large population and vast territory, which leads to low labor costs and poor offline information circulation. Therefore, on the one hand, offline businesses in China have a strong demand for online dissemination of business information, on the other hand, they have cheap and efficient logistics and service systems to ensure the completion of closed-loop consumption. The highly developed information dissemination system and high-cost logistics system in the West determine that they are not interested in O2O.
Second, the core of the O2O marketing model is online prepayment. The developed credit card payment system in the west makes them not rely on online advance payment. Alipay and WeChat payment have no market in European and American financial systems. Online prepayment is not only the completion of payment itself, but also the only sign that a certain consumption can be finally formed, and it is also the only reliable assessment standard of consumption data. The whole operation from online to offline depends on online prepayment.
2. What is 2.P2P?
P2P is the abbreviation of English peer-to-peer, which means person-to-person. Most of the explanations are that P2P is a network financial model. This is not wrong in most cases, but it only focuses on internet finance, but actually does not really understand the essence of P2P.
Peer-to-peer peer-to-peer lending, also known as Peer-to-Peer peer-to-peer lending, is a private micro-lending model, which gathers small amounts of money and lends them to people in need. Individuals can provide small loans to other individuals through third-party platforms (P2P companies) on the premise of charging a certain service fee.
But in fact, P2P is not limited to the field of Internet finance, but permeates many aspects of the Internet. Peer not only refers to individuals in English, but also emphasizes the equality of ability and status between people. In other words, peer-to-peer status is the core of P2P. This feature is reflected from the network topology to the cultural field it produces. Some western scholars believe that P2P is the fundamental feature of the Internet, which is essentially different from the top-down mode of mass communication, turning the professional stage into a platform for everyone to participate.
3. What are B2B, B2C and C2C?
B = business, that is, businessman/businessman. C = customer, i.e. customer/consumer.
So literally, B2C is? Business to customer? Also known as commercial retail, it sells products and services directly to consumers. Enterprises provide consumers with a new shopping environment through the Internet? Online stores, where consumers shop and pay online through the Internet.
B2B is? Business to business? , refers to the business-to-business marketing relationship, the supply and demand sides of e-commerce transactions are both businesses, and they complete the business transaction process with the help of Internet technology or various business network platforms.
C2C is? Guest to guest? , is the e-commerce between individuals. Taobao is a typical C2C platform. Everyone can open a shop and buy it. Therefore, the WeChat business that has emerged in recent years should also belong to C2C mode.
In recent years, there has been a concept of P2C, that is, production for consumers and goods for customers. Products are delivered directly from the production enterprises to consumers without any transaction links.
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