TV media how to use and manage the official microblogging

With the rapid development of Internet technology applications, the registration of real-name official microblogging has also been recognized and used by the central level as well as provincial and municipal level traditional media such as Xinhua News Agency, China Central Television (CCTV), the Central People's Broadcasting Station (CPB), and People's Daily. For a time, the use of official microblogging has become an auxiliary means of expanding the influence of traditional media, how to use and manage the traditional media official microblogging has become an important issue for traditional media managers to cope with the rapid development of new media. First, the official microblogging to implement special management, topic approval official microblogging is generally through the network after the authentication of real-name microblogging, its influence depends on the influence of the host media, in the official microblogging published on the topic and speech, have the need to bear legal responsibility for the effectiveness of the official microblogging, so the official microblogging in the management of the management should be implemented in the management of special management, topic approval.