Dress etiquette of a bank clerk and his professional ethics (2)

Choice of Dress and Accessories for Bank Managers

Financial practitioners have two professional identities, one is called? Professional manager? , commonly known as white collar or gold collar, the other is called? Salesperson? As a marketer selling financial products, the integration of the two identities has formed its unique industry characteristics, and the clothes and accessories of practitioners also reflect its unique characteristics.

I. Basic principles

Bank managers are special marketers, and attention should be paid to details in dress accessories. If you're still one? Recruits? For the sake of safety, please follow the basic principles of dress.

Principle 1: dark principle

Whether it is a male manager or a female manager, is it adopted in the workplace? Dark principle? Dress more appropriately. Black, blue and gray are the basic colors of professional clothes. Dark colors make people look clean and capable. Suits, trousers, skirts, shoes and stockings can all be matched according to the principle of dark color.

Don't think that simple tooling can wear a decent and professional image. In practical work, we should pay attention to the following contents:

? Comb your hair first and then put on your coat to avoid dandruff falling on your clothes too conspicuously;

? The male manager insists on wearing black, blue and gray socks, and can only choose black to avoid mistakes. Not wearing white socks does not mean clean but unprofessional;

? The dark color principle is consistent from top to bottom. Don't wear two colors up and down, and don't wear a suit, jeans or slacks. Business attire is not for leaders? Tooling? ;

? Always pay attention to the neatness of neckline, cuffs and trouser pockets. These places are the easiest to get dirty, so there is no need to dry clean them often. Just wipe them with wet wipes.

? Dark leather shoes will be dirty. Don't bother, just prepare wet wipes and liquid shoe polish.

Principle 2: White lining principle

Shirts are workplace artifacts. If you can't match the color of the shirt, choose a white shirt. A white shirt with dark professional clothes is always a classic match, and you can't go wrong with a tie or scarf of any color. The design of white shirts in neckline, waistline and cuffs is also varied, which can be chosen according to personal preferences and clothing collocation. Need to be reminded that white shirts should be chosen as much as possible? Non-ironing treatment? Yes, the waist line closes the waist, which is convenient to take care of and looks tall and energetic. Keeping shirts clean can reflect the good living habits of professional managers, so frequent cleaning is essential. The author's experience is that you can buy more white shirts that suit your liking at a time, and you can keep them clean and refreshing even if you don't have time to clean them (waiters in foreign restaurants keep the tooling white not because they have time to clean it, but because there are many pieces of the same clothes).

Principle 3: the principle of simplicity

Professional managers can choose more personalized professional clothes after working for a certain period of time and age, which is directly related to their status, position, reputation and personal brand. Newcomers in the workplace need to follow for a long time? Principle of simplicity? It's best to avoid too luxurious and fashionable professional clothes. Newcomer stage is the key period to establish personal image and build personal brand, and a stable, sustained and solidified professional image is very important.

Simple dress style can better show low-key, calm and restrained professional quality, modesty is easier to win customers' goodwill and trust, and unchanging professional image is also easy to imprint on customers' hearts. Customers can imagine your image with their eyes closed, which is the most successful workplace image. On the contrary, too fancy fashion dress will appear impetuous, uncertain and insecure, and it will not precipitate its own personal image in the hearts of customers.

Principle 4: tying principle

Professionals are often good at matching clothes, even if they mix and match, they can surprise others and bring different feelings to others. But as a newcomer in the workplace, you don't even have this basic skill, so why take it? Tying principle? All right. A whole set of suits, dresses and professional clothes, although it looks like? Stick to the rules? But it also reflects a sense of stability and security. Being in the middle of the rules often makes leaders feel more at ease and customers feel more at ease.

The collocation principle can be brand mix and match, or the same color mix and match. For example, I choose tops and bottoms with similar styles of the same brand or slightly different styles of the same color to mix and match. I often choose two pairs of western trousers, but the neckline design or back split of the two suits may be different.

Principle 5: the principle of depersonalization

Different from ordinary salespeople, financial managers need to communicate with customers for a long time, even for a lifetime. Therefore, shaping an unchangeable professional image will accompany managers throughout their career.

In our work and life, we should gradually eliminate individuals? Personal dress? Habits, whether in the workplace, social places or entertainment places, should maintain a stable professional image and avoid wearing a frock to work and living in a sloppy outfit, which will be formed once seen by customers? So he usually looks like this? Impression, professional image and personal brand are difficult to establish, but the damage is simple. Today, when you step into the financial industry and become a professional manager, it means that you will strive to maintain this image all your life, and persistence and prudent efforts will definitely bring rich performance returns and rapid job promotion.

Second, basic skills

In addition to the above principles, mastering some skills can get twice the result with half the effort and quickly establish a good professional image.

Skill 1: Same color skill

When choosing professional clothes and accessories, you can choose the same color system or the same color system. For example, a dark blue suit with a light blue shirt and an oblique blue tie is a classic professional dress; A black suit with a silk black shirt and a dark tie will have an extraordinary effect.

Tip 2: Contrast technology

The application of color collision with great differences in the collocation of professional clothes will produce distinctive effects, especially when some senior professional managers or financial executives attend important occasions such as opening ceremonies, parties, forums, cocktail parties, etc., the color collision skills often quickly attract attention and become the focus of attention.

Commonly used contrast colors are: black and white, red and white, black and yellow, blue and white, etc. For example, a dark black shirt with the same color and a silver and white tie. Contrast skills require professional managers to strengthen their study and be good at summing up, and fully understand the basic situation of individuals in order to match a decent comparative professional image.

Tip 3: Imitation skills

In actual work and life, more professional managers choose work clothes, that is, the standard clothes of the unit, but have no time and energy to study the collocation and selection of professional clothes more. Occasionally traveling on business or attending important occasions, they will also be at a loss. I don't know how to face such a scene. Does this work? Imitation skills? .

The dress of TV announcer or program host, the dress of national politicians attending international occasions, and the professional dress of international financial counterparts in the film are all carefully selected and recognized in the occasion. They are world-class professional wear collocation models. If you don't deserve it and have no time to study, imitate them.

Third, avoid misunderstanding.

Different from business owners, civil servants and fashionistas, financial managers should dress solemnly, conform to the trend, have their own characteristics and professional identity, and try to avoid some cognitive misunderstandings that are easy to appear in daily work.

Myth 1: The more, the better.

It is right for financial managers to dress richly, but isn't the more the better? The answer is no, the professional characteristics of the financial industry emphasize calmness, safety and reliability, so the dress should be moderate, simple and steady. A fixed color system can highlight personal professional characteristics, while frequent dressing changes can neither highlight personal taste nor solidify personal image brand.

Myth 2: The more expensive, the better.

Does the financial manager belong to the social industry? White collar? Or? Gold collar? Class, decent job, rich income, so is the more expensive the manager's clothes, the more it can reflect its value? The answer is no.

Is the financial manager the same to some extent? Salesperson? Or selling products or services, too luxurious clothes and accessories are easy to make customers associate? All the money you made from me? Or? Better dressed than me? Such a potential mentality may lose a single business or even a customer. Imagine, if the salesperson drives a BMW to work, what will the buyer think? They get a high commission, so the house must sell at a high price? Therefore, the financial manager's clothing price can be on the high side, and the senior manager can appropriately raise the grade and price of clothing to consider the identity equivalence factor in marketing.

Myth 3: The more fashionable, the better.

Nowadays, with the popularity of Korean dramas, many professional clothes have added fashion elements. Dare to fashion and fashion is by no means a concept. Although many young financial managers dare to wear them, they are not necessarily decent, but they are self-defeating. Naive? Too fashionable clothes will also make customers worry whether professional managers have enough time and energy to pay attention to business skills, which may affect the performance of financial managers. In news and European and American film and television programs, we can see that employees of financial institutions wear very traditional clothes and try to avoid too many fashion elements.

Myth 4: The sexier the better.

In the dress habits of professional managers, we must distinguish between beautiful and decent. Professional managers should adhere to the dress habit of being decent first, then beautiful and not sexy. Many young managers confuse sex appeal with beauty and think that sex appeal is beauty. Actually, this is not right. In practical work, many young female managers easily walk into such a misunderstanding, blurring the boundary between beauty and sexiness. The outstanding professional characteristics of financial managers are calmness and professionalism. Too sexy clothes easily arouse customers' reverie, but distract customers' attention. For the spouses of male clients, they don't like male clients to manage money and dress sexy. This is human nature, so we must try our best to avoid unnecessary trouble.

Fourth, dress choice.

1, menswear

In addition to suits and shirts, male financial managers have many clothes to choose from. Business leisure is the main choice for informal occasions. This kind of clothes is both relaxed and steady, and can be applied from ordinary marketers to financial executives. In addition, there are many styles of windbreakers, jackets and leather clothes to choose from.

The finishing touch: shirt and tie

The matching of shirts and ties is definitely the crowning touch of male managers. The same suit with different shirts and ties can show a completely different style. On business trip, you can wear business leisure suit, formal suit, multicolored shirt and tie, business casual shoes and a pair of formal shoes. Specific collocation methods can refer to various magazines and TV programs.

2. Women's wear

In addition to tooling, female financial managers can choose a variety of professional suits and dresses, and they can also mix and match freely. Dust coat and leather coat are also the first choice for female managers in the workplace, which can instantly enhance their temperament and gas field.

The finishing touch: scarves and silk scarves

Scarves and scarves are the crowning touch of women financial managers' clothing collocation, especially the use of scarves can better show the skills and charm of women's clothing collocation. There are many styles of the same scarf, and the same set of professional clothes will have different styles because of the different styles and styles of scarves. Female managers can also wear formal business suits, bright professional dresses, scarves and brooches, a pair of formal shoelaces and high heels when traveling.

Verb (abbreviation for verb) about accessories

When financial managers choose clothes, accessories are also very important. Proper choice of accessories can determine whether the overall temperament is sublimated or redundant.

1, male accessories

The choice of male accessories is relatively simple, including tie clips, cufflinks, belts, watches, rings, mobile phone cases, wallets, briefcases, business card holders and so on. Can tie clips, cufflinks and belts be used? Tying principle? That is, the colors and styles are close or similar, and sometimes you can buy the same brand of ties, tie clips, cufflinks and belts in sets. Tie clips are more suitable for older employees, and young employees can avoid tie clips, which is more easygoing and energetic. The choice of belt should be close to the color of clothing to avoid the belt buckle being too bright. Belts and buckles with large chromatic aberration are often occupied? Disconnect? Dark, matt, leather belt buckle feeling? One integrated mass? , more suitable.

Watches and rings are the most expensive accessories for male professional managers. What should I pay attention to? How are you? Instead of. how much is it? The price of watches is controlled at 30%-50% of the annual salary. If the annual salary is 1.5 million, the watch price should be controlled within 50,000. The ring is mainly made of gold and platinum, which can be matched with diamonds. It is best not to wear a gem ring.

Mobile phone cases, wallets, briefcases and business card holders should all be made of genuine leather, and the quality should be excellent and durable, because these accessories will reflect the taste of a professional manager, avoid cartoons, bright colors and other elements, and adhere to the principles of dark, simple and low-key. It can be a famous brand or an ordinary brand, but the quality must be excellent, such as high-end products of ordinary brands.

2, women's accessories

Compared with men, women's accessories in professional work are much more complicated, including jewelry, watches, various bags and other accessories. Female bank managers should emphasize simplicity and low-key, and avoid exaggeration and dazzling. Jewelry is only a supplement to temperament and dress. It is a kind of etiquette to carve yourself out of respect for each other. Professional light makeup? The nature of is the same, so we must get down to business. Remember to use luxury goods as little as possible or not, because luxury goods have a clear market price. If they exceed the price of customers' jewelry, customers will be very unhappy. Choose simple gold, platinum, pearls and jadeite jewelry, and choose colored jewelry carefully. The choice of watches is the same as that of male managers, only 30%-50% of the annual salary. Flexible style selection, whether it is fashion or jewelry. Female managers should pay attention to the brand and texture when choosing bags, and the price should not be too expensive. The choice of styles and colors is based on matching clothes.