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Why do WeChat merchants advertise in soft texts? How to make a promotion method suitable for Wechat business?

The role of online media advertising copy What is the significance and value of advertising copy of WeChat business? Why do WeChat merchants advertise in soft texts? How to make a promotion method suitable for Wechat business? The value of copywriting has the following aspects: 1. What can stimulate and induce consumers' demand for a product is often the potential demand, and this potential demand sometimes contradicts the actual purchase action. The vision, sense, impression and inducement caused by copywriting often arouse consumers' realistic desire to buy. Some new products that are cheap and marketable are difficult to open the market because they are not known to consumers, and once they are advertised, consumers will buy them one after another. 2。 The largest, fastest and most extensive copy of information transmission media plays an important role in WeChat business. Promotion is the basic skill, and the ultimate goal of WeChat business is to clinch a deal. Whether the copy is done well or not directly determines whether the customer buys this product, which is the success or failure of the transaction. Therefore, the role of copywriting should not be underestimated. In the past, advertising products needed to be paid for in newspapers or TV. Now everyone shares it in the circle of friends, but many of them are advertisements. Why do some people like to spread such advertisements? This is the value of copywriting, and the distinction between advertisements and stories is not obvious. 3。 Copywriting is not only the promotion of products, but also the recruitment of company teams and the training of agents, which can make use of customers' understanding of a company and often start with a good story. Good vision and yearning can make a great brand. If you do your own WeChat business, it is essential to learn the copy every day, so you must take the time to write the copy. The importance of advertising copy The copy in the advertisement can make people remember the product vividly, and the copy in the video can make people have a great voice in the video. The copy in the article has the function of pointing out the center. The importance of copywriting lies in whether you can hit the vulnerable point in the user's mind. A short sentence contains emotions, feelings and thoroughness, and an unforgettable copy can be called the finishing touch. Combining authenticity with products or central points to conceive sentences, advertising copy has distinct characteristics, and its creation has certain rules. Excellent copywriting should be true, original, emotional and simple. Advertising copy is the text of the product, providing services for the product. Consumers need to hand over the functions and features of products through product copywriting, that is, they are consistent with the products and services provided, and they must not bend or exaggerate the facts to mislead consumers. If we give up our responsibility to consumers for the sake of utility, it will only lead to the collapse of products with inconsistent copywriting. Therefore, when using product copy, we should start from two points: sensibility and simplicity. Simple long speech is the misunderstanding of copywriting, and it is the most wrong way to highlight the central point of video, product or article with long speech. Copywriting is deeply rooted in people's hearts, not only because it is emotional, but also because it is short and pithy and memorable. In the process of writing a copy, you can first list the sentences you want to express, then think about deleting the content you want to promote, and finally locate the copy. Creative tirade is a misunderstanding of copywriting, and it is the most wrong way to highlight the central point of video, product or article with tirade. Copywriting is deeply rooted in people's hearts, not only because it is emotional, but also because it is short and pithy and memorable. In the process of writing a copy, you can first list the sentences you want to express, then think about deleting the content you want to promote, and finally locate the copy. As a successful case of highlighting products with copywriting. Durex is a must, no matter whether Yida publicizes it or not: it's best for two people to try again together "or use IphoneAirpods" to isolate the external noise. Durex has successfully boarded the ship of popular copywriting in different periods, and found the originality of the copywriting mentioned at the beginning. By combining your product life perception and other product life perceptions, you can create a "sharp turn" copywriting that is higher than this. 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