Traditional Culture Encyclopedia - Traditional festivals - McDonald's KFC Pizza Hut What's the difference?
McDonald's KFC Pizza Hut What's the difference?
The biggest difference between Pizza Hut and KFC is:
(a) Pizza Hut is the world's largest pizza specialty chain, which focuses on foods like PIZZA and pasta. And KFC mainly sells high-calorie fast food such as fried chicken, burgers, fries, covered rice, egg tarts and sodas.
(ii) Secondly, most of Pizza Hut's food is more expensive than KFC. In China, KFC is generally a cheap and convenient fast food, while Pizza Hut is a more extravagant category of consumption.
(3) Then the two target different consumer groups, Pizza Hut is mainly for middle-aged people, while KFC's main consumer groups are students and youth.
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Expanded Information
KFC and Pizza Hut are both part of the Yum! Yum Brands is the world's largest restaurant group, with a chain of more than 35,000 restaurants and more than 1 million employees in more than 110 countries and territories.
By far, KFC is the largest and fastest growing fast food chain in China. Due to its unique cuisine and quality, it is popular and loved by Chinese consumers. In a survey by the world-renowned ACNielsen Research, KFC was recognized as China's "most patronized" brand, ranking in the top ten. KFC adheres to the strategy of "based in China, integrated into the life" and implements the food hygiene policy of "balanced nutrition, healthy life".
Pizza Hut has won the favor of Chinese consumers with the belief of "Pizza Hut" since its opening in Beijing in 1990. By the end of March 2008, Pizza Hut had a chain of more than 350 restaurants in more than 80 cities in China with more than 10,000 employees, which undoubtedly makes it the largest pizza chain in China. At the same time, Pizza Hut is the first in China to advocate the "happy casual" dining concept which has been highly welcomed by consumers and has become the No. 1 brand in the casual dining industry.
Pizza Hut Happy Restaurant closely around the "happy, casual, fashion, taste, flavor" theme, with comfortable decoration, comfortable design, well-trained service staff, plus flavor, nutrition, pizza, pasta, tempting snacks and fresh salads and other delicious food to entertain customers. Pizza Hut Happy Hour is the ideal place for friends and family to get together and have a good time.
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