What is the brand slogan?

Brand Slogan is a phrase used to convey descriptive or persuasive information about the brand, which often appears in advertisements, and some brands also put slogans on the packaging. Brand slogan plays a very important role in a brand. For example, brand slogan can publicize brand spirit, embody brand positioning, enrich brand association and clarify brand name and logo.

The creation of brand slogans is more about combining the growth experience of their own enterprises and highlighting different demands at different stages.

Slogan points

1, brand advertising language generally highlights the function of the brand and the benefits it brings to consumers, with strong emotional color, praise and appeal, with the aim of stimulating consumers.

2. Brand slogans are usually publicized through slogans, brochures, product catalogues, etc.

3. The brand slogan should highlight its own characteristics or competitive advantages, and at the same time, it can also explain the product name.

4. The brand slogan can also be dynamically adjusted like the color and mark of the brand logo to meet the market demand.