What benefits can small program development bring to enterprises?

Applets can usually bring the following benefits to enterprises:

First, it brings huge traffic to enterprises.

Small programs are currently supported by WeChat, so there are many small program entries in WeChat, such as drop-down lists, nearby small programs, and discovery small programs. The more portals, the easier it is for users to find related applets. For enterprises, it means that they can seize huge traffic.

Second, help enterprises split users.

Applets can be shared directly with friends and groups. If a user thinks your applet is very useful, he is likely to share it with his friends. If enterprises can cooperate with some marketing methods, they can better trigger users' active sharing behavior. So it can be said that small programs can help enterprises split users.

Third, help enterprises improve the probability of customers' repurchase.

The applet has a very powerful data management function. Through this function, enterprises and businesses can analyze users' behaviors, so as to provide customers with higher quality services, increase customer satisfaction, and thus enhance the probability of customers' secondary consumption and multiple consumption.

Fourth, help enterprises improve the conversion rate.

For companies with WeChat official accounts, before the applet goes online, fans of WeChat official accounts can only be diverted to websites or apps. However, due to the complex process, the conversion rate is generally not high. The WeChat applet can be directly associated with the official WeChat account, and users can enter the applet with a click, which is convenient and fast. I believe the conversion rate of this method is much higher than the former.