What is self-media, who knows?

Self-media refers to a form of self-expression, content creation and dissemination by individuals or institutions using the Internet platform. The media covers many types, such as WeChat official account, Weibo, Zhihu, Tik Tok, Aauto Quicker, Bi Li, etc. On these platforms, anyone can register an account, freely publish articles, short videos, audio and other forms of content, and gain traffic, influence and benefits through fans' attention, forwarding and sharing.

Compared with traditional media, self-media is more flexible and free, not limited by time, space and threshold, and has the advantages of low cost, high efficiency and quick response. However, there are also problems such as uneven content quality and difficult to guarantee the authenticity of information. Therefore, it is necessary to rely on platform supervision and user self-discipline to maintain content quality and information security.

Generally speaking, self-media has become an important content ecosystem in the current Internet era, which has promoted the development of information dissemination, knowledge popularization and cultural exchange, and also brought more opportunities and challenges to content creators.