Traditional Culture Encyclopedia - Traditional festivals - What are the main uses of homophones?
What are the main uses of homophones?
In China, taboo culture has a long history. For example, don't call it (no talent), and Wang had better not call it Wang Yijia (dead family). And people will consciously or unconsciously pin their good wishes on homophones when naming names. Such as Wu Di (invincible) and Cheng Gong (successful).
Second, the application of homophonic and humorous culture:
A lot of China's humor is realized by homophonic. For example, Ma Ji's famous cross talk joke "Reporting Place Names" is all composed of homophones, which has produced good results.
Third, the application of homophonic and advertising culture:
At present, the largest number of advertisements have achieved good results through homophonic. For example, interpreting Uncle Shi as a fourth uncle can enhance people's memory effect.
Homophonic story
Once upon a time, there was an old man who ranked first in Laojiu. His daughter-in-law respects her father-in-law very much and has never said the word "nine" since she married him. People don't believe it and want to test it. They gathered nine people to ride nine horses and invited her father-in-law to drink. The dining tables were fried leeks.
My father-in-law specially arranged for his daughter-in-law to receive these nine people at the gate. Daughter-in-law came back to report, "Three, three, four, five, round leaf onion, flat leaf garlic, invite dad to dinner." Just don't say "nine" and "nine" are homophonic.
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