How to build a harmonious relationship with news media in an all-round way

The first is to create a positive public opinion environment. It is necessary to continuously strengthen the sense of responsibility of government departments in information disclosure, fully support the news media to carry out public opinion supervision according to law, actively respond to the questions of the media and the public, and realize the benign interaction between the government and the news media and the people. We must adhere to the concept of openness, transparency and timeliness in dealing with news crises, face problems frankly, do not evade social concerns, do not shirk media consultation, remain silent on major events, and do not prevaricate about hot issues.

The second is to innovate publicity methods. Actively explore ways of cooperation with traditional media, strive to build a platform and bridge for interaction with the media, and actively promote good communication and cooperation between the government and various media. We should pay full attention to the role of online media, strengthen the construction of government portals, innovate content and form, effectively enhance the appeal to netizens, and give full play to its role as the main front of online public opinion. We should actively make use of the advantages of news media to do positive publicity, make targeted planning according to the key points and audience groups of different types of media reports, expand the influence of news propaganda, and grasp the initiative of public opinion guidance.

The third is to comprehensively improve the ability to cope. It is necessary to build an authoritative news release platform, objectively and truly provide information and materials for the media, and truthfully explain the situation for things that are not fully understood and uncertain. We should adhere to the principle of timely initiative and strengthen communication with media reporters. We should adhere to a tolerant attitude, treat the media and public opinion rationally, especially the shortcomings found in the supervision of news and public opinion, make up in time, improve the credibility of the government, and establish a good image of a sunny government, a government ruled by law and a responsible government.

The fourth is to establish a stable cooperative relationship. It is necessary to establish a series of news publicity mechanisms, such as important reporting clues, news releases of major events, monthly briefings, etc., and provide news clues and news information to various media at all levels in a timely manner. It is necessary to strengthen coordination services, timely contact relevant government functional departments and responsible persons to accept media interviews, and effectively play the role of bridge communication between the media and the interviewed units. Through tea parties, symposiums and other flexible forms, we should meet with media leaders and reporters regularly and irregularly to solicit the focus of media reports in recent days and opinions and suggestions on the development of various undertakings of government departments, so as to formulate news publicity plans in time, publicize government work more confidently, show the image of the government, and truly change passive response into active response.