How to do a good job of sales

How to do a good job of sales

How to do a good job of sales? Sales is a very important role in each company, good sales is very good, relying on eloquence, networking resources, want to become a good sales, or need time to precipitate and learn, the following share how to do a good job of sales?

How to do a good job of sales 1

First, diligent study, constantly improve and enrich themselves.

1, learning their own sales of product knowledge, knowledge of the industry, knowledge of similar products. So know yourself and your enemy, in order to a "professional" salesperson's posture in front of the customer, in order to win the customer's dependence.

Because we also have this feeling: we go to buy things, or when others recommend products to us, if the other side of a three-question or half-knowledge, there is no doubt that we will buy things and the impression of the person discount. We like to go to the doctor's office to find a "specialist clinic" because it's reassuring.

Now the ads are also: China Mobile - communications experts, Nine Makings - pants experts, Fanta - kitchen experts. Our customers are the same, they want to stand in front of them is a "professional" sales person, so they will accept us as a person, accept our company and products.

2, learning, acceptance of other knowledge outside the industry

Like literature, sports, politics and so on should continue to draw. For example: NBA Houston Rockets recent wins and losses, Yao Ming performance status, Real Madrid six superstar status, Pele joined Real Madrid, and so on, these are chatting with customers material.

Where there are so many work things to talk about, you do not annoy him still annoyed. The work of a few minutes to talk about things, talk about what to do, can not be cold ah, looking for topics, casting their favor, what he likes to chat with him.

3, learning management knowledge

This is to improve their own, we can not always stop at the existing level. You have to manage the customers in this market. What is the customer, is our God. Put another way, they are all working for us, manage them well, give us a few more serums, and our sales will go up.

Second, hard visit

Must have the spirit of hard work. Business people is "copper head, iron mouth, rubber stomach, scud".

1, "Copperhead" - often touch the wall, touch the fear, dare to touch again.

2, "iron mouth" - dare to say, will say. Will say and can say is not the same. Can say is that the person likes to talk, gabbling; and will say is to speak less but content, can say to the point, so we should do both dare to say and will say.

3. "Rubber belly" - often ridiculed, angry, so we must learn to tolerate, self-regulation.

4, "SCUD" - needless to say, is the six diligence in the "leg diligence"

And action to be fast, the customer has a problem, call you, you have to be the fastest! The benefit of diligent visit is that the relationship with the customer has been kept good, not a few days to go to him to forget you.

Even if there is something personally can not go, but also to call him, deepen his impression of you. In addition, we have to arrange a good trip route, to achieve how to go the most time-saving, labor-saving, improve work efficiency.

Left: famous brand marketing expert Mr. Li Hua Left: famous consulting expert Mr. Xu Yuande Right: famous consulting expert Mr. Wang Haibing

Third, hard to think

That is, hard to think, encountered a thorny problem, think carefully about what the root cause of the problem, and then based on the development of solutions. Sales work there are often some false: sometimes the customer's surface is very good, very fast, so you are in a good mood to go away, but you wait for it, no more news.

Sometimes the surface is very unfriendly to us, and even drive us out, we may therefore not dare to visit again. This is because we don't differentiate what is really going on, so we must be quiet and think calmly so that we are not misled.

Fourth, diligent communication

It is often said that: "the authorities are lost", so we must often communicate with the leadership and colleagues to communicate their own market problems, other people's markets may be the same, to understand how they are solved, perhaps after the leadership and coworkers! Pointing out, you will suddenly realize, find a way to solve the problem, *** with the improvement.

Fifth, hard to summarize

There are summaries to improve, whether it is a success or failure, the experience and lessons are worth summarizing, the success of the experience can be transplanted, the failure of the lessons will not allow us to repeat the same mistakes.

Second: inspiration. What is inspiration? Inspiration is creative, is innovative. To do a good job in sales, we can not stick to the rules, the need to break the traditional sales ideas, change the way of thinking to face the market. Inspiration can be said to be everywhere.

1, and customers talk about the purchase of goods blocked. Suddenly learned that the customer is sick or loved ones, family members are sick, inspiration, buy something to go before the condolences, so you can break the deadlock, customers by the beginning of the refusal, may change the attitude - into the goods.

2, product introduction: promotion is blocked, suddenly learned that other manufacturers held a press conference. Inspired, we may as well hold a press conference.

3, shopping malls, saw the sale of shoes with shoe support. Inspiration came, give the epidemic prevention station a call, said the dog bites, asked if there is a serum? As soon as they heard that someone wants to buy, may be in stock. Third: Tricks. What are the tips?

How to make good sales2

First, the right medicine

Due to the differences in physical and mental development between men and women, as well as differences in family responsibilities and obligations, the psychology of purchasing and consuming is also very different. Sales reps need to investigate the propensity of these individuals to purchase products sold at different ages and genders.

Second, the detection of speech

Professional sales representatives must find out the different consumer psychology from the appearance, etiquette, speech, and correctly determine the consumer's intentions and interests, and hold a target reception including personal clothing, speech, etiquette, occupational age, gender and other information.

Three, image charm

Enthusiasm. Sales representatives are always enthusiastic, the other side will feel you are very close, very natural, right. But be moderate, you don't want to be too enthusiastic, or it will be the other way around and others will have a nasty attitude. Sunshine. It is necessary to keep a frank and straightforward character and face everyone positively with this mindset. Gentleness. People are characterized by amiable speech, magnanimity, natural and gentle manners, so that people feel that you are an easy-to-reach person.

Patience. One of the characteristics of the character will. Business activities are complex, and overcoming difficulties is always needed to achieve the goals of business activities. Therefore, business people must have a strong character and one of the basic qualities of sales and voice skills. Only with a strong will and patience can one overcome difficulties and find ways to achieve the desired goals of the career activity. Patience. The word "patience" is very important for salespeople, who must be able to cope with the abuse of the Ninja Turtle. Humor. A sense of humor allows you to approach the customer and easily relate to yourself, and at the same time, you can get happiness and smiles from you.

Four, sales "five gold rate"

1, if you can not understand the actual problem of the customer, let the customer speak. With a curious attitude to ask more questions, give the spirit of getting to the bottom of the matter, let the customer more complaints, ask more questions, to understand the real needs of customers.

2, agree with the mood of the guests. After the customer has finished, do not answer the question directly, but emotionally evasive. This will reduce the customer's warning psychology, so that customers feel that you and he stood on the same starting point.

3, grasp the important issues, let the customer elaborate. "Re-confirmation" of the customer's specific objections, a detailed understanding of the customer's needs, as detailed as possible to explain the reasons for the important issues.

4, confirm the customer's question. Then, answer the customer's question again. All you have to do is repeat what you heard. This is to understand and obey the customer and your own mutual understanding, said: this is the final transaction channel for the customer to lay the foundation for the ultimate success, because the customer can understand the product . Advantages.

5 , inform the customer of the true motivation for the objection. When the customer sees the motivation behind it, sales start from here, can consider the value of what the customer needs to convey, and then eliminate the rapprochement between them, so that you can establish a real relationship of mutual trust with the customer.

How to do a good job of sales 3

First, the psychological quality of hard, decent image (basic requirements)

Successful sellers often have a comprehensive ability and good psychological quality, these rare qualities are: a clear mind, extraordinary self-confidence, intelligent mind, clear goals, tenacious perseverance, decent image, on point Communication, laugh at the frustration of the courage and adherence to the "sincerity to, gold and stone for open" sales attitude.

Keywords: self-confidence, emotional control, strong resistance to frustration, integrity, self-discipline, image, dress, aura, communication

Second, know yourself and know each other - to understand the product, to understand the customer (the basic qualities)

"" Know yourself and know your enemy. Know yourself and know your enemy, and you will not be in danger". Know yourself, the requirements of the sales staff should be a "product manager", familiar with the performance of the products marketed, proficient in their own industry upstream and downstream, there is a fanatical love of the product. Knowing the other side, is to find their own customers, to understand the needs of customers and psychological state, on this basis, in order to target sales.

Precautions:

1, know their own products well;

2, from a professional perspective to introduce the product;

3, the sales pitch should focus on from the innovation, efficacy;

4, carefully refine the product selling points;

5, clear product shortcomings

6, do not denigrate competitors' products;

7, find their own piece of "cake".

Third, the details make the difference - the success of the appointment, the perfect visit

Today's society, people are more and more wary of strangers, which makes the strange visit more and more unpopular. Those formal sales, those important customers, usually need to make an appointment first, the appointment is to improve sales efficiency, improve the success rate of a necessary means. Appointment after the visit, is one of the most important sales stage, it is to test the comprehensive quality of the sales staff of a battlefield.

1, the method of reservation

2, telephone reservation skills

3, appointment visit

4, unfamiliar visit

5, 3-minute introductory remarks

6, familiar with the customer's name is a kind of respect.

Fourth, judgment is more important than eloquence (negotiation)

The world is to talk about it, wealth is to talk about it, all the possibilities of sales is to talk about it, sales negotiation is the two sides of the wisdom, psychology, endurance of a comprehensive competition. It is different from the race, than who first to the finish line. Negotiation requires salesmen to have the strength, but also need to have skills and keen thinking and judgment.

1, more questions: to tap the customer's true will

2, good listening: to identify the customer's voice

3, will guide: let the customer more than say "Yes"

4, want to catch the crowd: let the customer first taste the sweetness

5, good lure: Stimulate the customer's desire to buy

6, the sound of the west: first talk about value, then talk about the price

7, do not say the words to death: to give themselves some leeway

8, refused: to refuse to the courtesy of the more effective

Fifth, the "final kick" to facilitate the transaction

Fifth, the "final kick", to facilitate the transaction

Sales negotiations advance to a certain stage, those who really have the intention to buy the customer will release a variety of closing signals, these signals, once they appear, it is necessary to grasp the opportunity to kick out in due course, "a foot in the door" to facilitate the transaction. (Do not rush, the customer psychology repeatedly analyzed)

Six, will sell, can pay back - back to the money is the real skill

For sales, payback is the final result. Only successful payback, is the end of the sales runway sprint.

1, back to the money, above all,

2, back to the money, the method is always more than the problem.

3, according to the standard process payback

4, payback six-word trick: profit, reason, love, pressure, vertical, entangled

5, see the trick: identify the excuse of the customer arrears of payment

seven, the transaction, not the end - do a good job of customer maintenance

This is the first time in the world that a customer has to pay for the purchase of a product. strong>

Sold, does not mean that the end of sales, sold after-sales service is also a focus of work that can not be ignored, only after-sales service to do a good job, make enough work, so that customers smile to the end, you can be a "first-time customer" to become a "repeat customer! "

To make sure that you have a good understanding of the customer's needs, you need to be aware of the need to make sure that the customer's needs are met.

The establishment of lasting customer relations, the need to do a good job of customer resource management. Customer resources is an important network of resources, it is like money in general, but also need to manage, maintain, save and value-added, so as to make their own customer network library to release a huge amount of energy.