Teacher Xie's banquet planning scheme (5 articles)

? Life is inseparable from various activities. Popular activities are accompanied by excellent activity plans. Before writing an activity plan, you need to determine a theme. How to write an activity plan? The following is my "Teacher Xie's Banquet Planning Scheme (5 pieces)" for your reference. I hope you can share it!

About the planning scheme of Xie Shi banquet (5 pieces) (1 piece)? I. Target market analysis

? Teachers and students spent more than 1000 days and nights together, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Yan" is very prosperous. According to the survey, the Xie Shi banquet has become the second largest wedding banquet held by ordinary families, second only to the wedding banquet. There are n reasons for the "thank-teacher banquet" and "fire":

? Reason 1 (student): Other students are hosting a banquet in the restaurant, so I have to do it, or I will lose face.

? Reason 2 (Parents): Other parents hosted a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.

? Reason 3 (parents): The teacher's thank-you banquet should be held for relatives and friends. I have to do this in order to get some money back by attending the thank-you banquet of other teachers.

? Reason 4 (society): It is a great happy event for children to go to school. Dinner with relatives and friends can increase the festive atmosphere and connect feelings.

? Reason 5 (Business): Prosperous business and rising income can gather popularity and festive atmosphere, and increase turnover and hotel popularity. Why not do it?

? Second, the pricing strategy

? 1. When making the menu for Teacher Xie's banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

? 2. For high-priced dishes, it is suggested to combine reducing and creating new dishes.

? 3. The price of banquets in Xie Shi (explained below) should be divided into high, medium and low grades, and the consumption level should be reasonably expanded.

? 4. The prices of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but according to the net profit of the hotel).

? Third, marketing strategy.

? 1. To make a special thank-you banquet package, the "thank-you banquet" can be divided into three grades according to the actual situation: 468 yuan for a ten-year cold window banquet, 568 yuan for a champion banquet and 668 yuan for a champion banquet. The name of the dish should be properly packaged to reflect a strong cultural atmosphere (see annex for the specific menu).

? 2, the champion and the banquet, proud of the invitation. The champion of the college entrance examination (arts and sciences 1) is specially invited to gather in the hotel to talk about a bright future; Give each champion exquisite school supplies as a souvenir; Make a number one banquet (please give full play to the leaders' contacts and make an invitation).

? 3. Business interaction and gift giving. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one" and prepare coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

? 4. There are gifts on the table and surprises on the field. Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (each bottle is worth 128 yuan), no matter how much they spend. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend more than five tables (including five tables) and give souvenirs to students to study, and so on.

? 5. Free parking space, priority booking, free photography, free doctor's hat, etc.

? 6. After dinner, send a nice little gift to the teacher who attended the banquet (with the name, telephone number, address and website of the hotel printed on it).

? Fourth, advertising strategy.

? 1. Some outdoor advertisements (brands, banners, ink painting) are placed in front of the hotel.

? 2. TV, street banners and newspaper advertisements are combined. Advertising words: "I have never forgotten my teacher's kindness for many years, and a glass of sake shows deep affection!" "At this point, when the peaches and plums are fragrant, the Bird of Paradise Hotel grandly launched a thank-you banquet (a ten-year cold window banquet, a champion banquet) to show gratitude to the students.

? 3, you can try mobile phone short message advertising, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

? 4. Make a window frame advertisement or a larger xx animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.

? 5. Flyer advertisements can also be used to print 10000 activity flyers, but the flyers must be beautifully made and accompanied by food display maps.

? Note: You can choose the above advertisements at the same time to promote key communities or schools.

? V. Other relevant strategies

? Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; Service language skills; The speed of serving must be fast; The layout of the main hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

? Effect prediction of intransitive verbs

? 1. Direct effect: If the promotion and related services are in place, 100 tables will be received every month, with an average 500 yuan of 50,000 yuan per table, which can increase the net profit by about 20,000 yuan; The total income is at least higher than the same period last year, and strive to break through the million mark again.

? 2. Indirect effect: through word-of-mouth publicity, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, etc., 65,438+0,000 customers are added every month. Moreover, the number of people who know directly is at least 20,000, which improves the brand effect and increases the opportunities for these people to come to the hotel for consumption in the future, and has long-term marketing benefits.

? Seven. Other suggestions

? 1. The reservation department can search the information of some key customers and publicize it among familiar customers first.

? 2. With the consent of the customer, enter the customer information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

? 3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel. The color is mainly warm, and the homepage should have big xx animation. There should also be news release system, on-line marketing, customer message boards, customer forums, employee entertainment and so on. Enhance hotel popularity and increase market share through network marketing (the advantages of network marketing are large audience and low cost).

About the planning scheme of Xie Shi banquet (5 pieces) (2 pieces)? I. Background and objectives of the event

? "Ten years of cold window is on the list, xx food is grateful."

? After the college entrance examination, students will be admitted to ideal universities one after another. The success of students is inseparable from the hard work of teachers. Gratitude is a Chinese virtue, and a thank-you banquet is also the most direct expression of students' gratitude to their teachers for their teaching. The timely launch of the thank-you banquet in xx Food City can not only increase the business sales in the off-season, but also increase the brand of hotel gratitude culture.

? Second, the activity time

? 20xx month 1 day -20xx month 30th.

? Three. Programme of activities

? 1, menu making

? Make a special thank-you banquet package, beautify the dishes, and reflect a strong cultural atmosphere. While arranging dishes, it is suggested to add some new dishes appropriately; In order to cater to the consumption needs of different levels of guests, four different levels of thank-you banquet packages are introduced, as follows:

? Ten-year cold window banquet 488 yuan/table

? Become the first banquet 588 yuan/table

? Hongtu Youth Pre-service Banquet 688 yuan/table

? Champion banquet 888 yuan/table

? 2. Give preferential policies

? Each table is presented with four bottles of beer, a large bottle of nutrition express and a fruit platter.

? Free audio microphone equipment and background music during dinner.

? During the dinner, a special person took photos and presented photos of the dinner (electronic version).

? You can give away a set of school supplies with the university admission notice.

? Customers who book the number one banquet for more than 688 yuan/table, and book more than 5 tables at one time, will be given a train ticket (Pukuai) to the university location (province) with the university admission notice; Customers who reserve a table above 10 at one time will be given a train ticket to a university (outside the province) (Pukuai).

? Note: the above gifts provide food without discount and tax, and cannot be enjoyed at the same time with other preferential activities in the store.

? Fourth, campaign propaganda strategy.

? 1, activity slogan: Ten years of cold window happy on the list, xx food grateful!

? 2, banner advertising: xx Food City Thanksgiving Appreciation Banquet is in hot booking! (Outside the store)

? Xx food city wishes all students to become the first place and have a bright future.

? Xie Shi banquet reservation hotline: xxx (outside the high school gate)

? 3. Electronic screen advertisement: Ten years of cold window is happy to be on the list, xx food is grateful for its kindness, and xx food city has specially launched a thank-you banquet. Ten-year cold window banquet: 488 yuan/table, champion banquet: 588 yuan/table, champion banquet: 688 yuan/table. Please go to the store for details.

? 4. SMS advertisement: xx Food City is willing to be the first in the county, with a bright future for students. In the hot reservation of Xie Shi banquet, there are also reservations for train tickets. The reservation hotline is XXX( 10000).

? 5. Outdoor inkjet advertising: advertising words, banquet packages, preferential policies, etc.

? 6. In-store advertising: X-shaped booth: advertising words, banquet packages, preferential policies, etc.

? Kt Edition: Gratitude and Cultural Sentences (10)

? The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

? 7. Elevator advertisements: slogans, banquet packages, preferential policies, etc.

About the planning scheme of Xie Shi banquet (5 pieces) (3 pieces)? 1, use:

? In order to seize the opportunity of graduation every year, promote customers' awareness of the enterprise and improve the hotel's operating income. Make this plan.

? 2. Scope:

? Xx hotel

? 3. Activity time:

? 20xx x month x day -20xx year x month x day

? 4. Responsibilities:

? 4. 1 The general manager is directly responsible for this plan;

? 4.2 The direct management personnel of each department are responsible for the implementation and leadership of this plan;

? 4.3 Marketing Department is responsible for the publicity of this plan;

? 4.4 The Quality Inspection Department is responsible for the inspection and supervision of this scheme.

? 5. Details of the event:

? 5. 1 Our hotel presents a series of preferential packages for Teacher Xie's banquet. These packages are as follows:

? Ten-year cold window banquet 999 yuan /8- 10 gift: fruits and vegetables are promoted step by step, splendid future banquet 1099 yuan /8- 10 gift: a bottle of xx white wine, flat foot banquet 1299 yuan /8- 10. 8- 10 Gift: xxx bottle of white wine for the banquet 1799 yuan /8- 10 person: a bottle of fine red wine and banquet 1999 yuan /8- 10 person: xx bottle of white wine.

? 5.2 The hotel is equipped with a bachelor's (doctor's) uniform for students, family members and teachers who come for dinner to take a group photo as a souvenir.

? 6, need items:

? 6. 1 Activities to promote two sets of Yi Labao. 6.2 Bachelor (Doctor) uniform. 6.3 A digital camera.

? 7. Incentives:

? 7. 1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give a negative 100 yuan reward.

? 7.2 If the guest misunderstood the complaint because he didn't understand the activity, the responsible person would give a negative reward of 100 yuan.

? 7.3 In case of complaints caused by service and food quality problems during the activity, the responsible person shall, in addition to compensating for the losses, implement 50 yuan negative award.

? 7.4 In the course of the activity, 20 yuan will be rewarded for actively solving problems for customers and providing quality services, which are well received by customers.

? 7.5 The food in the kitchen department was recognized and praised by customers, and 20 yuan was rewarded by the food producer.

? 7.6 The Marketing Department took the initiative to introduce that more than five tables should be invited for the thank-you banquet within one month, and the responsible person would be rewarded for each table 10 yuan.

About the planning scheme of Xie Shi banquet (5 articles) (4 articles)? Conception of the ceremony: try to break through the fixed pattern of the thank-you banquet, enrich the whole ceremony, and put an end to the excessive similarity with the wedding.

? Ceremony flow: "Jingjing campus, grateful for the kindness of teachers" and "sailing 18 xx sails" constitute two major links.

? The arrangement of the ceremony: the pure light blue represents the purity of the girl, and the small Avenue of Stars represents that her future has a broad sky.

? 1, master station

? A, a champagne (retractable) background, a photo sign, and four Chinese characters to beno. 1 are embedded in the middle gauze, and the blue background light helps the effect.

? B, 6 blue road signs in front of the background and 6 pots in silk flower.

? C, the main airbag cushion

? The background at the door is the photo wall of children.

? 3. infield

? A, the blue Avenue of Stars is full of paragraphs.

? B, 10 luxury road shadow (blue and pink can be changed) and silk flower 10 basin.

? C, 8 fireworks or fireworks.

? D, a champagne tower.

? E, indoor balloon bedding

? 4. Outside layout

? A, the empty touch arch (rainbow gate) is marked with "to beno. 1" for a classmate, and two X-frame photos are attached.

? 5. Staffing

? Sound engineer 1 name, 1 effect engineer, 3 field assistants, 1 producer, 2 hosts, 1 photographer.

? 6, lighting effect equipment

? Bubble shot blasting machine 1 set, 1 spotlight, 8 indoor fireworks and 2 groups of cold fireworks (8 in the first group and 6 in the second group).

? 7. Audio part:

? 1, a mixer

? 2. Power amplifier

? 3. Two speakers

? 4. Two microphones

? 5. A computer

? 8, photography part

? Put in two big cameras

? B, a rocker arm

? 9. Put it into the projector and play the growth photos.

? Ceremony form: hosted by a reporter on the spot, trying to be unexpected, natural and relaxed, and supporting the soul of the ceremony with China elements.

? First, Jingjing Campus

? 1, radio sound effect:

? * * radio, * * radio, FM 100. 6 MHz, now broadcast a good news. After studying hard in the cold window for 12 years, * * Guanghua (Xiangyang) Middle School students won the first place in their classes and the third place in Hubei Dance Academy, a high school. Now the whole family is celebrating grandly at the food garden hotel in our city. Thanks to the teacher. Let's listen to the voices from the scene.

? 2. The host appeared as a reporter.

? * * Radio, * * Radio, this is * * * Hotel. I am a live reporter xx, and I will bring you a live report.

? Today, every guest present has a smile on his face and his heart is full of joy, because all his friends have come to share the joy of beingno. 1, taste the sweetness of success and leave warm and unforgettable memories.

? These days, Olympic athletes (then Olympic Games) won gold and silver on the field, and the whole country was jubilant, especially the family of a middle school student in our city. I believe they are as happy as the parents of these gold medal winners when they know their children's college entrance examination results. First of all, let's welcome Mr. and Mrs. with warm applause.

? 3. Parents walked hand in hand from Cotai Boulevard to the ceremony platform.

? At this moment, with full happiness, parents came to us with bright smiles.

? First of all, please ask the happiest parents in the world to tell us about the mood at this moment.

? (Father's representative speaks)

? 4. Random interview on site

? I have observed that there are many business leaders among today's guests, and I will interview them live.

? (Live interview dialogue-

? "On the whole, I have been smiling and very happy since you came to this scene."

? "Yes, because I am also a father and a daughter's father, I can feel that kind of happiness and satisfaction."

? "As a father, eldest brother Zhang (Yang) is proud at this time because he gave birth to an excellent daughter. From his speech just now, we know that he can get this pride because he is busy with his work and doesn't care and take care of his daughter so much. I think he wants to thank another person. "

? "Ha ha ha ha, yes, he must thank this person."

? "So, Mr. Tang, how do you think Brother Zhang should thank this person at the scene?"

? "Ha ha ha ha, I believe that Zhang's ability to handle affairs will definitely give all our guests a satisfactory answer sheet")

? (At this point, Zhang involuntarily gave his wife a deep hug! )

? Everyone said, is this way of thanking you appropriate? Are you satisfied? (The audience spontaneously shouted dissatisfaction)

? * * radio, * * radio, FM 100. 6 MHz, at this moment, the scene is full of incomparable joy. With the encouragement and cheers of everyone at the scene, Mr. Zhang and his wife kissed. The atmosphere reached its climax again.

? 5, the daughter's growth process

? Friends, in fact, just now, from my father's words, we can feel the true feelings of our beloved daughter, and every move is full of love. I believe that as parents, they must be dreaming, feeling that their children were babbling yesterday, and today they have grown up and are about to leave themselves.

? Come on, hard-working but happy parents, let's review the growth process of children with all the guests.

? (Show a slide of children's growth)

? Please sit down, because you are not the protagonist on this stage today. We have a beautiful young protagonist-please welcome our lively and beautiful female champion.

? 6. The female champion is on the stage

? Look at our beautiful little girl, who has inherited the advantages of her parents! She is comely and dignified and has a beautiful smile.

? Female champion, as if just yesterday, Yingying lamps accompany you to study hard;

? It seems that just yesterday, you grew up in inculcation.

? Years of cold window have paid off today. What do you want to express most at this moment?

? The female champion came to the stage to talk about the selfless dedication of her parents and teachers when she was growing up and the teaching when she was naughty. )

? 7. Last high school class

? Today, a teacher is on high. Three-foot platform, leaving your focused figure; On the one hand, you teach the world, leaving your practice footprints.

? I believe that every friend here has been taught by a teacher. The word teacher is noble to each of us. Let's give them the warmest applause.

? Please ask Zhang * *' s head teacher to give us the last high school lesson in Asia Cloud.

? (The class teacher from Cotai Avenue tells)

? 8, the gift of the soul

? Finally, my daughter sent flowers to her mother to take a family photo.

About the planning scheme of Xie Shi banquet (5 pieces) (5 pieces)? Just after the college entrance examination, I began to thank the teacher for inviting me to dinner. As a parent, I feel meaningless. As a restaurant, this is a rare opportunity. I have seen a lot of plans, and nothing is bright. I wrote a little casually, hoping to give you some inspiration:

? 1. No matter what the plan is, publicity is very important. No matter how well you prepare, no one knows it's a waste of time. So, you should invest in some media. It's best if it doesn't cost money. I think the media are usually the local evening paper and the Internet. Please analyze the specific situation by yourself. In short, you have to shout twice before you can make a sound. It would be better if we could cooperate with the newspaper to hold an activity or something. For example, students are free before they go to college. If a thank-you banquet is organized in our store, students can be trained to cook several dishes for free during the holidays. I think parents' meeting will be welcome, so will prospective college students who have no study burden. Finally, let them invite their parents to dinner. It's up to you.

? It is not important to eat the teacher's banquet. What matters is whether the process is meaningful or not, and whether parents are proud of being admitted to the university. This is very important. When a son or daughter goes to college, sharing with others is a process worthy of pride and aftertaste. You should try to set up a satisfactory link for your parents to express their pride. Simply put, it is to satisfy your vanity. How to do it, think for yourself.

? 3. It is easy to satisfy students' happy mood and memories and nostalgia of middle school life. They have a lot of photos and videos, which are arranged in advance and put on the scene. There are many skills and interesting photos, you have to work hard to find them.

? 4. Site layout and small gifts. There must be an atmosphere. For example, there is a dragon gate at the door and the champion's clothes.

? These are done. I think your users should be satisfied on the whole. Details are important. If you are careful, you will certainly think of many better ways.