Traditional Culture Encyclopedia - Traditional festivals - Creativity of Illustration Posters —— How to design Mid-Autumn Posters?
Creativity of Illustration Posters —— How to design Mid-Autumn Posters?
How to generate creativity quickly in illustration design? First of all, the premise of creative output is the accumulation of knowledge, which means reading more and understanding more. The same painting will give different viewers an intuitive feeling, which is often based on everyone's life experience, world outlook and other factors. When you are not sure whether the picture in front of you is good-looking, then your aesthetic needs to be improved, because it involves your blind spot in aesthetic understanding. Perception is the main ability to gain creativity, that is, to have a pair of eyes to discover beauty. From the micro world to the macro world, every excellent artist or designer lives in an imaginative world. Whether it's a roadside sign, a neon light overhead, or the touch of the wind blowing through the ear, it's all an inspiration.
In illustration, we often draw lessons from some useful artistic expression methods to create pictures, among which surrealism is one of the commonly used creative theoretical techniques in illustration works, and it is also the easiest to master. Surrealism visual art is devoted to exploring the inner subconscious and dreams, advocating breaking through the impression and logic of the real world and creating a novel world view in the art world. It sounds profound. In fact, the simple way to realize it is to combine two unrelated and directly related real things and change their role in the picture, thus releasing their thoughts and impulses. Combining two unrelated things is actually a kind of creativity. Through this illogical way, you can get creative inspiration quickly.
In addition, mind mapping and inspirational painting are shortcuts to get inspiration. In addition, you can also use different creative means such as installation, texture and collage to get creativity. As can be seen from the official works published by many world-class art colleges, illustration is not limited to traditional painting media. Students from Camberwellcollegeofart use ceramic and knitted materials to attach the texture of illustrations to the materials.
Finally, enriching the types of illustrations also helps to get inspiration. When making illustrations, traditional narrative illustrations and series illustrations are inevitable. Commercial packaging, brand, poster design, illustration combined with equipment and space, and even illustration combined with clothing are all directions that will be tried. See more, think more and try more. That's how creativity comes about.
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How to design the poster for Mid-Autumn Festival is the most attractive? The Mid-Autumn Festival is coming, and many enterprises are preparing to do activities, publicity and so on. Of course, posters are indispensable for activities. Whether it is marketing posters or product promotion posters, how to attract customers is the core issue.
The following Miao mouse has sorted out 8 kinds of poster designs, hoping to bring some new inspiration to bosses and designers.
First, illustration class
Recently, illustration creation has become more and more popular, and it is also popular with many Party A, and now designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as plane, texture, hand-drawing, gradient, stroke, MBE and so on.
Second, the physical scene class
This kind of poster can truly and accurately reflect and express the content to be conveyed, mostly by realistic shooting, and can also polish the picture according to the theme to make it more detailed and rich.
Third, the life scene class
Many internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots in life are fixed and illustrated. The scene triggers the user's emotions, and finally triggers the user's * * * sound.
Fourth, the font design class
Through the redesigned fonts, consumers' psychology is touched concisely and prominently, making the picture creation more unique.
Five, heterogeneous isomorphic classes
Use the shape of one element to destroy or graft another element, so that the two conflict and contact, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and comparative.
Sixth, the symbol class.
For example, turn the moon or moon cake into a Logo graphic, or a graphic symbol that can represent the product function and spread the theme, and make a scene composed of related elements. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.
Seven, make up lessons
The Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by substitution is also metaphorical. The condition of this technique is that the two elements are similar in appearance.
Eight, other arts
Art posters are often used for metaphor and creative design, which is a big test for designers' brains when designing. The poster suggests that it is close to the theme and gives people room for thinking and imagination. Such posters are more suitable for non-commercial and non-profit activities.
Miao Shu brand design focuses on brand design, providing services such as overall image building, brand planning and design, product packaging design and brand promotion graphic design.
If you have design requirements, please pay attention to the "Miao Mouse Brand Design" in the official account of WeChat for consultation and negotiation.
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