Compared with the traditional e-commerce model, what are the differences and characteristics of o2o

Online and offline combination of e-commerce (Online to Offline, that is, O2O).O2O through the online shopping guide machine, the Internet and ground store perfect docking, to realize the Internet landing. Let consumers enjoy online preferential prices at the same time, but also can enjoy offline intimate service. China's earlier transformation of O2O and mature operation of the enterprise representative of the furniture online shopping market leader Melaleuca, its O2O model is specifically manifested in the online furniture network and offline experience hall of the dual-platform operation. Differences: 1. different ways to assess the effect, traditional e-commerce to sales or transaction size to measure the effect, while O2O can not be measured purely by the size of the transaction, with the "economic scale affected by the Internet" is more appropriate. 2. spatial scale of the difference, O2O has a strong geographical attributes, which is different from the traditional e-commerce, but also from the offline business; compared with the traditional e-commerce, O2O has a strong geographical attributes, which is different from the traditional e-commerce, and offline business. Business; compared with traditional e-commerce, O2O focuses on local consumption, and in many cases local consumption with local users is a more efficient way; compared with purely offline business, O2O has introduced online, in the solicitation of customers, retention of all aspects have advantages.