How to innovate business model

Management guru Peter? Drucker's description, "The competition between enterprises today is not the competition between products, but the competition between business models." In the current context of China, cross-border and subversion are becoming the mainstream. The industry ecology of every industry is undergoing great changes, and every enterprise in it, especially successful enterprises, is facing great challenges. The new economic environment brings new problems to enterprises; The subversive reconstruction of the industry ecology by new entrants has seriously impacted the original profit model of successful enterprises.

The competition of enterprises in the future will be the competition of business model, and the competition of business model is the highest form of enterprise competition. Facing today's business environment characterized by cross-border robbery and integration, the competitive environment is changing at an acceleration of 10 times.

The strategy of leading technology, differentiation and low cost pursued by many domestic enterprises has been difficult to meet the requirements of enterprise development, and it is increasingly difficult to make adjustments and improvements only from the aspects of strategy, marketing, technological innovation and organizational behavior. It is necessary to redefine the transaction structure with stakeholders (customers, competitors and suppliers) from the ecological point of view in order to maintain the competitive advantage.

We urgently need to explore the boundaries of enterprises, tap the commercial value, optimize the allocation of existing key resources, reconstruct the business model, and solve the great challenge of the new economic environment to the traditional business model, so that enterprises can survive in the fierce competition.

Taking our company as an example, helping enterprises innovate business models can be divided into the following parts:

1. Sort out and investigate

(1) Pre-investigation: The consulting team of the enterprise is consulting a large amount of information in advance and making a detailed and all-round analysis of the information, focusing on the current business model of the enterprise, how the new business model should match the future strategy of the enterprise, and the gap between the current business model and the expected model;

(2) Expert diagnosis: At this stage, the expert team will further sort out the key points of business model innovation through interviews and internal discussions;

(3) On-site seminar (2 days): Introduce the basic theory of business model and draw the canvas of current business model.

2. Prospects and benchmarks

(1) Screening: benchmarking external business models, and multi-dimensionally selecting enterprise benchmarks with reference value;

(2) Dialysis: Dialysis is the best reference, and the combination of various elements under the benchmarking business model is divided in detail;

(3) On-the-spot discussion (2 days): On the basis of the innovation research of enterprise strategy and business model and the theoretical study of business model in the previous stage, focus on internal problems, design theme tasks and conduct practical discussions.

3. Decoding and analysis

(1) Review and supplement: review the theoretical knowledge and case arrangement of the previous stage, supplement and arrange the information list again, and further improve the relevant information of all business model elements;

(2) Creativity and thinking: improve the scheme idea, guide the construction of key resources of business model, and introduce the thinking of the new relationship between customer experience, customer insight and business model;

(3) On-the-spot discussion (2 days): adopting the analysis method of Long Ba Zhi, through group discussion, the expert team will make creative thinking on the business model and put forward innovative plans for the business model.

4. Innovation and reconstruction

(1) Feasibility analysis: evaluate the feasibility of the scheme from the aspects of market demand and resource supply;

(2) Value analysis: Evaluate the expected benefits of the scheme from the aspects of profitability and financial expenses;

(3) On-site seminar (2 days) reports the theme tasks in groups, and the expert group puts forward opinions and suggestions, discusses the implementation plan of the plan, and the expert group guides the landing plan.

5. Discussion and exploration of business model innovation

In the new layout and direction, the innovation of business model is analyzed, so that the responsible persons of enterprises and various sectors can have the ability to build business models and realize new business models, new ecological exploration and new models. The new ecological construction and resource link construction can support the strategy of the Group.