The influence and function of advertising

The effects and functions of advertising are as follows:

1. Communicate production and marketing information to promote commodity sales.

Today's market economy system is based on global socialized mass production, and information is a necessary condition for the survival and development of enterprises. Enterprises must let consumers know about commodity information in order to get the opportunity to be selected. Advertising has become an indispensable information channel for enterprises by communicating the relations between production and production, production and circulation, production and consumption, and circulation and consumption through information dissemination.

2. Create brand personality and increase product value.

Advertising itself cannot change the quality of products, but it can enhance the value of products in the eyes of consumers by shaping unique brand personality. In today's increasingly fierce market competition and highly homogeneous products, brands are becoming an important competitive means for businesses, and advertising is the most powerful means to shape brand personality. It makes the same goods have distinct characteristics and brand image.

3. Reduce marketing costs and stimulate competitive vitality.

Advertising promotes competition among enterprises and supports mass production. On the sales side, it accelerates the capital turnover, thus lowering the retail price without affecting the retailer's profit. In terms of production, this is a factor that can be produced on a large scale.

Extended data:

Characteristics of advertising

1, advertising is a kind of communication tool, and the information of a commodity is transmitted to a group of users and consumers by the production or operation organization (advertiser) of the commodity;

2. Advertising needs to be paid;

3. The communication activities carried out by advertisements are convincing;

4. Advertising is purposeful, planned and persistent;

5. Advertising is not only beneficial to advertisers, but also to the target audience, which can make users and consumers get useful information.

References:

Baidu encyclopedia-advertisement