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Share of black toothpaste in various market segments in China

Black toothpaste is the second largest toothpaste giant in China, with a market share of about 17%.

1.In 2022, black toothpaste was the second largest toothpaste giant in China, with a market share of about 17%, over 40% in Taiwan Province Province of China, with markets in Southeast Asia, over 20% in Singapore and nearly 30% in Malaysia.

2. Haolai Toothpaste (formerly black toothpaste) was founded in Shanghai in 1930s, and then set up production bases in Hongkong, China and Taiwan Province Province, China, and its sales network expanded to overseas areas such as Southeast Asia. Its affiliated company Haolai Chemical (Zhongshan) Co., Ltd. is an international enterprise specializing in R&D and production of high-quality oral care products. The main products are "DARLIE" brand Haolai toothpaste, Haolai toothbrush and Haolai mouthwash.