What are the marketing channels?

There are several types of marketing channels:

1. Traditional marketing channels: wholesalers, agents and retailers.

2. New distribution channels: chain operation, franchising, self-operated sales organizations of production enterprises and online direct sales.

3. The main channels include channel middlemen. In the industrial market, such channel intermediaries are usually agents, commission agents or distributors; In the consumer goods market, this channel middleman is usually a retailer.

4. Secondary channels include two channel middlemen. In the industrial market, these two channel middlemen are usually agents and wholesalers; In the consumer goods market, the middlemen of these two channels are usually wholesalers and retailers.

5. The third-level channel includes three channel middlemen. This channel mainly appears in widely consumed daily necessities. Because some small retailers are usually not customers of big agents, a first-class professional distributor is derived between big agents and small retailers, thus a three-level channel structure appears.