What are some successful examples of innovation?

Examples of successful innovations are:

First, the innovation of mentality.

Once upon a time, there was a blind boy sitting on the steps in front of a building with a broken hat at his feet. He held a sign in his hand, which said, "I am blind, please help me." A man walked past him. He saw that there were only a few coins in his hat, so he took out some money and put it in his hat. Then, he took out his pen and wrote a line on the back of the sign in the boy's hand, asking him to take it down.

I didn't expect such a change. Many people who passed by the boy lost money. After work, the man walked past the boy again and saw that his hat was full of money. The boy recognized his voice and asked, "are you the one who changed my brand at noon today?" What did you write on it? "

The man replied, "What I wrote is actually the same as your essence, but in a different way." I wrote: Today is a beautiful day, but I can't see it. "

Second, put it outside.

There used to be a hotel that didn't have enough elevators because of its booming business. The manager plans to add another one. Experts were invited, and they thought that the only way was to make a hole in each floor and install a new elevator directly.

While the experts were sitting in the hotel discussing the details of the project, their conversation happened to be heard by a cleaner sweeping the floor. The cleaner casually said to them, "if you make a hole on each floor, it will definitely make the dust float in the sky and make a mess everywhere."

The expert replied: "This is inevitable. Who let the hotel not think of installing an elevator when it was originally designed? " The cleaner thought for a moment and said, "If I were you, I would install the elevator outside the building."

The experts were lost in thought after listening to the cleaner's words, but they were immediately surprised by the cleaner's proposal. Since then, a new thing has appeared in the history of architecture-outdoor elevator.

Third, the chicken shop was renamed.

A boss who runs a chicken shop in Guangzhou named his chicken shop "Pizza Hut, McDonald's and KFC". However, after opening the store for a few months, the door is empty.

Just as he was about to sell the shop, he met a planner. This plan only changed the name of a store for him, and other services did not change significantly. He now has a net profit every day. I also smiled from ear to ear. What kind of name is so attractive?

The original planner gave the chicken shop a new name, "Third Young Master's Chicken". This is not only similar to Gu Long's novel The Sword of the Third Young Master, but also gives young people a sense of intimacy. Moreover, in the history of Guangzhou, there is a saying that "Miss Xiguan, Master Guandong", and middle-aged and elderly people also have a good impression on this name.

Fourth, round toothbrush

There is an employee named Shinzo Kato in the Japanese Lion King Company. When brushing his teeth with his own company's toothbrush, the tip of the toothbrush bristles often makes his gums bleed. He pondered how to change this situation.

One day? He carefully observed the bristles with a magnifying glass and found that the top was square. So he thought, if you change it from square to round, wouldn't it be gum injury? Using a meeting, he put forward his suggestion to the company, and the company finally adopted his suggestion.

The improvement of this detail has really successfully solved the problem of gum bleeding when brushing teeth. As a result, the Lion King toothbrush became a best seller, and later accounted for about 30% of the total sales of toothbrushes in Japan. Because of the success of this idea, Shin Kato III was promoted from a small clerk to a company director.

Fifth, it is not beautiful.

There is a large clothing store in America. Once, because I was not familiar with fashion changes, I mistakenly imported a batch of outdated clothes. The clothes have been piled up in the warehouse. Seeing that the price was no lower, no one came to buy it. The store manager was anxious like an ant on hot bricks. Just then, a salesman familiar with people's psychology came up with a way, and the manager's face immediately smiled.

A few days later, just outside the store, a model team appeared. Strangely, two models, one beautiful and one ugly, appeared in every catwalk. Ugly models wear the most popular clothes of the season; And beautiful, but wearing outdated clothes in the store. Because beautiful people look good in everything, all of a sudden, people's eyes are focused on beautiful models.

After several days of continuous performance, many people have a "new" impression of clothes that were originally considered "outdated". As a result, the backlog of low-priced and beautiful clothes was snapped up by low-income families.