Why build corporate culture, how to build corporate culture

First, the enterprise will be established, culture first

This is like the old story in the first chicken or egg problem. For this issue, the usual view is that "the enterprise is economic", should be pragmatic. In the face of the market, enterprises must prove their value and the significance of their existence through basic economic income.

Second, culture is the root of enterprise development

Enterprises are concerned about resources, but resources are always insufficient. Therefore, culture is a non-traditional production factors, it is not only values, can form a strong force, but also the enterprise can not be missing resources.

Third, culture is the way of competition

Market competition is the competition of values. Chinese richest man Li Ka-shing said: "not righteous and rich and noble in me like floating clouds." Niu Gensheng, chairman of Mengniu Dairy, the fastest-growing enterprise in China's history, said, "Small victories depend on wisdom, big victories depend on virtue." Today, surpassing the competition is not about running faster, but about finding the starting line that points in the right direction, which is a matter of "value judgment", and corporate culture has a guiding role.

Lastly, corporate culture is the way to harness the heart

Let employees identify with the enterprise, first of all, the recognition of values, corporate culture has this cohesive role.